Tagline: "<em>Be comfortable. Uncompromise. Start with your feet</em>." Rockport sales increased by approximately $21.4 million in 1998 due to the success of their new products and marketing campaigns. This example is from their &ldquo;Uncompromise&reg;&rdquo; advertising campaign, featuring contemporary personalities such as Tony&reg; nominee John Leguizamo (&ldquo;I am comfortable laughing at myself&rdquo;), and the world&rsquo;s most famous drag queen, RuPaul, dressed as a man (&ldquo;I am comfortable being a man&rdquo;).