-- http://www.phpmyadmin.net
--




--
-- Database: `judith`
--

-- --------------------------------------------------------

--
-- Table structure for table `omeka_collections`
--

CREATE TABLE IF NOT EXISTS `omeka_collections` (
  `id` int(10) unsigned NOT NULL AUTO_INCREMENT,
  `name` varchar(255) COLLATE utf8_unicode_ci NOT NULL,
  `description` text COLLATE utf8_unicode_ci NOT NULL,
  `collectors` text COLLATE utf8_unicode_ci NOT NULL,
  `public` tinyint(1) NOT NULL,
  `featured` tinyint(1) NOT NULL,
  `added` timestamp NOT NULL DEFAULT '0000-00-00 00:00:00',
  `modified` timestamp NOT NULL DEFAULT '0000-00-00 00:00:00',
  `owner_id` int(10) unsigned NOT NULL,
  PRIMARY KEY (`id`),
  KEY `public` (`public`),
  KEY `featured` (`featured`),
  KEY `owner_id` (`owner_id`)
) ENGINE=MyISAM  DEFAULT CHARSET=utf8 COLLATE=utf8_unicode_ci AUTO_INCREMENT=11 ;

--
-- Dumping data for table `omeka_collections`
--

INSERT INTO `omeka_collections` (`id`, `name`, `description`, `collectors`, `public`, `featured`, `added`, `modified`, `owner_id`) VALUES
(1, 'Print Ads 1990s', 'This collection of printed ads explores the trends of corporate “socially responsible” advertising during the 1990s. Cause marketing was a "catch phrase of the ''90s." It links both the nonprofit organization and corporate partner in a common social mission to persuade the customer to buy products in support of a cause. As part of their marketing strategy, companies also donate money to global humanitarian causes. \r\n\r\nEnvironmentalism, homelessness, literacy, drug addiction, saving children, women''s issues, diversity, preventing the spread of AIDS, curing breast cancer, spirituality, and peace have all become themes for ads.\r\n\r\nPresent in all industries—examples of ads in this collection include food, cosmetics, health, credit card, shoes, apparel, footwear, automotive, beverage, telecommunications, computer, fuel, utilities, home furnishings.', 'Judith Schwartz', 1, 1, '2011-10-10 03:25:08', '2011-11-23 05:11:10', 1),
(2, 'Moving Image (video) 1990s', 'This collection of commercials represents moving image ad campaigns with corporate “socially responsible” messages during the 1990s. The same causes and industries are represented as in the print collection.', 'Judith Schwartz', 1, 0, '2011-11-19 21:14:15', '2011-11-22 02:43:54', 1);

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--
-- Table structure for table `omeka_csv_import_imported_items`
--

CREATE TABLE IF NOT EXISTS `omeka_csv_import_imported_items` (
  `id` int(10) unsigned NOT NULL AUTO_INCREMENT,
  `item_id` int(10) unsigned NOT NULL,
  `import_id` int(10) unsigned NOT NULL,
  PRIMARY KEY (`id`),
  KEY `import_id` (`import_id`)
) ENGINE=MyISAM  DEFAULT CHARSET=utf8 COLLATE=utf8_unicode_ci AUTO_INCREMENT=163 ;

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-- Dumping data for table `omeka_csv_import_imported_items`
--

INSERT INTO `omeka_csv_import_imported_items` (`id`, `item_id`, `import_id`) VALUES
(162, 242, 17),
(161, 241, 17),
(160, 240, 17),
(159, 239, 17),
(158, 238, 17),
(157, 237, 17),
(156, 236, 17),
(155, 235, 17),
(154, 234, 17),
(153, 233, 17),
(152, 232, 17),
(151, 231, 17),
(150, 230, 17),
(149, 229, 17),
(148, 228, 17),
(147, 227, 17),
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(145, 225, 17),
(144, 224, 17),
(143, 223, 17),
(142, 222, 17),
(141, 221, 17),
(140, 220, 17),
(139, 219, 17),
(138, 218, 17),
(137, 217, 17),
(136, 216, 17),
(135, 215, 17),
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(130, 210, 17),
(129, 209, 17),
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(126, 206, 17),
(125, 205, 17),
(124, 204, 17),
(123, 203, 17),
(122, 202, 17),
(121, 201, 17),
(120, 200, 17),
(119, 199, 17),
(118, 198, 17),
(117, 197, 17),
(116, 196, 17),
(115, 195, 17),
(114, 194, 17);

-- --------------------------------------------------------

--
-- Table structure for table `omeka_csv_import_imports`
--

CREATE TABLE IF NOT EXISTS `omeka_csv_import_imports` (
  `id` int(10) unsigned NOT NULL AUTO_INCREMENT,
  `item_type_id` int(10) unsigned NOT NULL,
  `collection_id` int(10) unsigned NOT NULL,
  `csv_file_name` text COLLATE utf8_unicode_ci NOT NULL,
  `status` varchar(255) COLLATE utf8_unicode_ci DEFAULT NULL,
  `error_details` text COLLATE utf8_unicode_ci,
  `item_count` int(10) unsigned NOT NULL,
  `is_public` tinyint(1) DEFAULT '0',
  `is_featured` tinyint(1) DEFAULT '0',
  `stop_import_if_file_download_error` tinyint(1) DEFAULT '0',
  `serialized_column_maps` text COLLATE utf8_unicode_ci NOT NULL,
  `added` timestamp NOT NULL DEFAULT '0000-00-00 00:00:00',
  PRIMARY KEY (`id`)
) ENGINE=MyISAM  DEFAULT CHARSET=utf8 COLLATE=utf8_unicode_ci AUTO_INCREMENT=18 ;

--
-- Dumping data for table `omeka_csv_import_imports`
--

INSERT INTO `omeka_csv_import_imports` (`id`, `item_type_id`, `collection_id`, `csv_file_name`, `status`, `error_details`, `item_count`, `is_public`, `is_featured`, `stop_import_if_file_download_error`, `serialized_column_maps`, `added`) VALUES
(17, 6, 1, 'Diglibrary_90s.csv', 'Completed Import', '', 49, 1, 0, 1, 'a:6:{i:0;O:19:"CsvImport_ColumnMap":4:{s:15:"\0*\0_columnIndex";i:0;s:14:"\0*\0_targetType";s:4:"File";s:14:"\0*\0_elementIds";a:0:{}s:11:"_dataIsHtml";b:0;}i:1;O:19:"CsvImport_ColumnMap":4:{s:15:"\0*\0_columnIndex";i:1;s:14:"\0*\0_targetType";s:7:"Element";s:14:"\0*\0_elementIds";a:1:{i:0;s:2:"50";}s:11:"_dataIsHtml";b:0;}i:2;O:19:"CsvImport_ColumnMap":4:{s:15:"\0*\0_columnIndex";i:2;s:14:"\0*\0_targetType";s:7:"Element";s:14:"\0*\0_elementIds";a:1:{i:0;s:2:"41";}s:11:"_dataIsHtml";b:0;}i:3;O:19:"CsvImport_ColumnMap":4:{s:15:"\0*\0_columnIndex";i:3;s:14:"\0*\0_targetType";s:7:"Element";s:14:"\0*\0_elementIds";a:1:{i:0;s:2:"40";}s:11:"_dataIsHtml";b:0;}i:4;O:19:"CsvImport_ColumnMap":4:{s:15:"\0*\0_columnIndex";i:4;s:14:"\0*\0_targetType";s:7:"Element";s:14:"\0*\0_elementIds";a:1:{i:0;s:2:"39";}s:11:"_dataIsHtml";b:0;}i:5;O:19:"CsvImport_ColumnMap":4:{s:15:"\0*\0_columnIndex";i:5;s:14:"\0*\0_targetType";s:3:"Tag";s:14:"\0*\0_elementIds";a:0:{}s:11:"_dataIsHtml";b:0;}}', '2011-11-21 03:49:44');

-- --------------------------------------------------------

--
-- Table structure for table `omeka_data_types`
--

CREATE TABLE IF NOT EXISTS `omeka_data_types` (
  `id` int(10) unsigned NOT NULL AUTO_INCREMENT,
  `name` varchar(255) COLLATE utf8_unicode_ci NOT NULL,
  `description` text COLLATE utf8_unicode_ci,
  PRIMARY KEY (`id`),
  UNIQUE KEY `name` (`name`)
) ENGINE=MyISAM  DEFAULT CHARSET=utf8 COLLATE=utf8_unicode_ci AUTO_INCREMENT=11 ;

--
-- Dumping data for table `omeka_data_types`
--

INSERT INTO `omeka_data_types` (`id`, `name`, `description`) VALUES
(1, 'Text', 'A long, typically multi-line text string. Up to 65535 characters.'),
(2, 'Tiny Text', 'A short, typically one-line text string. Up to 255 characters.'),
(3, 'Date Range', 'A date range, begin to end. In format yyyy-mm-dd yyyy-mm-dd.'),
(4, 'Integer', 'Set of numbers consisting of the natural numbers including 0 (0, 1, 2, 3, ...) and their negatives (0, âˆ’1, âˆ’2, âˆ’3, ...).'),
(9, 'Date', 'A date in format yyyy-mm-dd'),
(10, 'Date Time', 'A date and time combination in the format: yyyy-mm-dd hh:mm:ss');

-- --------------------------------------------------------

--
-- Table structure for table `omeka_elements`
--

CREATE TABLE IF NOT EXISTS `omeka_elements` (
  `id` int(10) unsigned NOT NULL AUTO_INCREMENT,
  `record_type_id` int(10) unsigned NOT NULL,
  `data_type_id` int(10) unsigned NOT NULL,
  `element_set_id` int(10) unsigned NOT NULL,
  `order` int(10) unsigned DEFAULT NULL,
  `name` varchar(255) COLLATE utf8_unicode_ci NOT NULL,
  `description` text COLLATE utf8_unicode_ci,
  PRIMARY KEY (`id`),
  UNIQUE KEY `name_element_set_id` (`element_set_id`,`name`),
  UNIQUE KEY `order_element_set_id` (`element_set_id`,`order`),
  KEY `record_type_id` (`record_type_id`),
  KEY `data_type_id` (`data_type_id`),
  KEY `element_set_id` (`element_set_id`)
) ENGINE=MyISAM  DEFAULT CHARSET=utf8 COLLATE=utf8_unicode_ci AUTO_INCREMENT=86 ;

--
-- Dumping data for table `omeka_elements`
--

INSERT INTO `omeka_elements` (`id`, `record_type_id`, `data_type_id`, `element_set_id`, `order`, `name`, `description`) VALUES
(1, 2, 1, 3, NULL, 'Text', 'Any textual data included in the document.'),
(2, 2, 2, 3, NULL, 'Interviewer', 'The person(s) performing the interview.'),
(3, 2, 2, 3, NULL, 'Interviewee', 'The person(s) being interviewed.'),
(4, 2, 2, 3, NULL, 'Location', 'The location of the interview.'),
(5, 2, 1, 3, NULL, 'Transcription', 'Any written text transcribed from a sound.'),
(6, 2, 2, 3, NULL, 'Local URL', 'The URL of the local directory containing all assets of the website.'),
(7, 2, 2, 3, NULL, 'Original Format', 'If the image is of an object, state the type of object, such as painting, sculpture, paper, photo, and additional data'),
(10, 2, 2, 3, NULL, 'Physical Dimensions', 'The actual physical size of the original image.'),
(11, 2, 2, 3, NULL, 'Duration', 'Length of time involved (seconds, minutes, hours, days, class periods, etc.)'),
(12, 2, 2, 3, NULL, 'Compression', 'Type/rate of compression for moving image file (i.e. MPEG-4)'),
(13, 2, 2, 3, NULL, 'Producer', 'Name (or names) of the person who produced the video.'),
(14, 2, 2, 3, NULL, 'Director', 'Name (or names) of the person who produced the video.'),
(15, 2, 2, 3, NULL, 'Bit Rate/Frequency', 'Rate at which bits are transferred (i.e. 96 kbit/s would be FM quality audio)'),
(16, 2, 2, 3, NULL, 'Time Summary', 'A summary of an interview given for different time stamps throughout the interview'),
(17, 2, 1, 3, NULL, 'Email Body', 'The main body of the email, including all replied and forwarded text and headers.'),
(18, 2, 2, 3, NULL, 'Subject Line', 'The content of the subject line of the email.'),
(19, 2, 2, 3, NULL, 'From', 'The name and email address of the person sending the email.'),
(20, 2, 2, 3, NULL, 'To', 'The name(s) and email address(es) of the person to whom the email was sent.'),
(21, 2, 2, 3, NULL, 'CC', 'The name(s) and email address(es) of the person to whom the email was carbon copied.'),
(22, 2, 2, 3, NULL, 'BCC', 'The name(s) and email address(es) of the person to whom the email was blind carbon copied.'),
(23, 2, 2, 3, NULL, 'Number of Attachments', 'The number of attachments to the email.'),
(24, 2, 1, 3, NULL, 'Standards', ''),
(25, 2, 1, 3, NULL, 'Objectives', ''),
(26, 2, 1, 3, NULL, 'Materials', ''),
(27, 2, 1, 3, NULL, 'Lesson Plan Text', ''),
(28, 2, 2, 3, NULL, 'URL', ''),
(29, 2, 2, 3, NULL, 'Event Type', ''),
(30, 2, 1, 3, NULL, 'Participants', 'Names of individuals or groups participating in the event.'),
(31, 2, 9, 3, NULL, 'Birth Date', ''),
(32, 2, 2, 3, NULL, 'Birthplace', ''),
(33, 2, 9, 3, NULL, 'Death Date', ''),
(34, 2, 2, 3, NULL, 'Occupation', ''),
(35, 2, 1, 3, NULL, 'Biographical Text', ''),
(36, 2, 1, 3, NULL, 'Bibliography', ''),
(37, 1, 2, 1, 8, 'Contributor', 'An entity responsible for making contributions to the resource. Examples of a Contributor include a person, an organization, or a service. Typically, the name of a Contributor should be used to indicate the entity.'),
(38, 1, 2, 1, 15, 'Coverage', 'The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant. Spatial topic and spatial applicability may be a named place or a location specified by its geographic coordinates. Temporal topic may be a named period, date, or date range. A jurisdiction may be a named administrative entity or a geographic place to which the resource applies. Recommended best practice is to use a controlled vocabulary such as the Thesaurus of Geographic Names [TGN]. Where appropriate, named places or time periods can be used in preference to numeric identifiers such as sets of coordinates or date ranges.'),
(39, 1, 2, 1, 4, 'Creator', 'An entity primarily responsible for making the resource. Examples of a Creator include a person, an organization, or a service. Typically, the name of a Creator should be used to indicate the entity.'),
(40, 1, 2, 1, 7, 'Date', 'A point or period of time associated with an event in the lifecycle of the resource. Date may be used to express temporal information at any level of granularity. Recommended best practice is to use an encoding scheme, such as the W3CDTF profile of ISO 8601 [W3CDTF].'),
(41, 1, 1, 1, 3, 'Description', 'An account of the resource. Description may include but is not limited to: an abstract, a table of contents, a graphical representation, or a free-text account of the resource.'),
(42, 1, 2, 1, 11, 'Format', 'The file format, physical medium, or dimensions of the resource. Examples of dimensions include size and duration. Recommended best practice is to use a controlled vocabulary such as the list of Internet Media Types [MIME].'),
(43, 1, 2, 1, 14, 'Identifier', 'An unambiguous reference to the resource within a given context. Recommended best practice is to identify the resource by means of a string conforming to a formal identification system.'),
(44, 1, 2, 1, 12, 'Language', 'A language of the resource. Recommended best practice is to use a controlled vocabulary such as RFC 4646 [RFC4646].'),
(45, 1, 2, 1, 6, 'Publisher', 'An entity responsible for making the resource available. Examples of a Publisher include a person, an organization, or a service. Typically, the name of a Publisher should be used to indicate the entity.'),
(46, 1, 2, 1, 10, 'Relation', 'A related resource. Recommended best practice is to identify the related resource by means of a string conforming to a formal identification system.'),
(47, 1, 2, 1, 9, 'Rights', 'Information about rights held in and over the resource. Typically, rights information includes a statement about various property rights associated with the resource, including intellectual property rights.'),
(48, 1, 2, 1, 5, 'Source', 'A related resource from which the described resource is derived. The described resource may be derived from the related resource in whole or in part. Recommended best practice is to identify the related resource by means of a string conforming to a formal identification system.'),
(49, 1, 2, 1, 2, 'Subject', 'The topic of the resource. Typically, the subject will be represented using keywords, key phrases, or classification codes. Recommended best practice is to use a controlled vocabulary. To describe the spatial or temporal topic of the resource, use the Coverage element.'),
(50, 1, 2, 1, 1, 'Title', 'A name given to the resource. Typically, a Title will be a name by which the resource is formally known.'),
(51, 1, 2, 1, 13, 'Type', 'The nature or genre of the resource. Recommended best practice is to use a controlled vocabulary such as the DCMI Type Vocabulary [DCMITYPE]. To describe the file format, physical medium, or dimensions of the resource, use the Format element.'),
(58, 3, 1, 4, 1, 'Additional Creator', ''),
(59, 3, 1, 4, 2, 'Transcriber', ''),
(60, 3, 1, 4, 3, 'Producer', ''),
(61, 3, 1, 4, 4, 'Render Device', ''),
(62, 3, 1, 4, 5, 'Render Details', ''),
(63, 3, 10, 4, 6, 'Capture Date', ''),
(64, 3, 1, 4, 7, 'Capture Device', ''),
(65, 3, 1, 4, 8, 'Capture Details', ''),
(66, 3, 1, 4, 9, 'Change History', ''),
(67, 3, 1, 4, 10, 'Watermark', ''),
(69, 3, 1, 4, 12, 'Encryption', ''),
(70, 3, 1, 4, 13, 'Compression', ''),
(71, 3, 1, 4, 14, 'Post Processing', ''),
(72, 3, 4, 5, 1, 'Width', ''),
(73, 3, 4, 5, 2, 'Height', ''),
(74, 3, 4, 5, 3, 'Bit Depth', ''),
(75, 3, 4, 5, 4, 'Channels', ''),
(76, 3, 1, 5, 5, 'Exif String', ''),
(77, 3, 1, 5, 6, 'Exif Array', ''),
(78, 3, 1, 5, 7, 'IPTC String', ''),
(79, 3, 1, 5, 8, 'IPTC Array', ''),
(80, 3, 4, 6, 1, 'Bitrate', ''),
(81, 3, 4, 6, 2, 'Duration', ''),
(82, 3, 4, 6, 3, 'Sample Rate', ''),
(83, 3, 1, 6, 4, 'Codec', ''),
(84, 3, 4, 6, 5, 'Width', ''),
(85, 3, 4, 6, 6, 'Height', '');

-- --------------------------------------------------------

--
-- Table structure for table `omeka_element_sets`
--

CREATE TABLE IF NOT EXISTS `omeka_element_sets` (
  `id` int(10) unsigned NOT NULL AUTO_INCREMENT,
  `record_type_id` int(10) unsigned NOT NULL,
  `name` varchar(255) COLLATE utf8_unicode_ci NOT NULL,
  `description` text COLLATE utf8_unicode_ci,
  PRIMARY KEY (`id`),
  UNIQUE KEY `name` (`name`),
  KEY `record_type_id` (`record_type_id`)
) ENGINE=MyISAM  DEFAULT CHARSET=utf8 COLLATE=utf8_unicode_ci AUTO_INCREMENT=7 ;

--
-- Dumping data for table `omeka_element_sets`
--

INSERT INTO `omeka_element_sets` (`id`, `record_type_id`, `name`, `description`) VALUES
(1, 1, 'Dublin Core', 'The Dublin Core metadata element set. These elements are common to all Omeka resources, including items, files, collections, exhibits, and entities. See http://dublincore.org/documents/dces/.'),
(3, 2, 'Item Type Metadata', 'The item type metadata element set, consisting of all item type elements bundled with Omeka and all item type elements created by an administrator.'),
(4, 3, 'Omeka Legacy File', 'The metadata element set that, in addition to the Dublin Core element set, was included in the `files` table in previous versions of Omeka. These elements are common to all Omeka files. This set may be deprecated in future versions.'),
(5, 3, 'Omeka Image File', 'The metadata element set that was included in the `files_images` table in previous versions of Omeka. These elements are common to all image files.'),
(6, 3, 'Omeka Video File', 'The metadata element set that was included in the `files_videos` table in previous versions of Omeka. These elements are common to all video files.');

-- --------------------------------------------------------

--
-- Table structure for table `omeka_element_texts`
--

CREATE TABLE IF NOT EXISTS `omeka_element_texts` (
  `id` int(10) unsigned NOT NULL AUTO_INCREMENT,
  `record_id` int(10) unsigned NOT NULL,
  `record_type_id` int(10) unsigned NOT NULL,
  `element_id` int(10) unsigned NOT NULL,
  `html` tinyint(1) NOT NULL,
  `text` mediumtext COLLATE utf8_unicode_ci NOT NULL,
  PRIMARY KEY (`id`),
  KEY `record_id` (`record_id`),
  KEY `record_type_id` (`record_type_id`),
  KEY `element_id` (`element_id`),
  FULLTEXT KEY `text` (`text`)
) ENGINE=MyISAM  DEFAULT CHARSET=utf8 COLLATE=utf8_unicode_ci AUTO_INCREMENT=2802 ;

--
-- Dumping data for table `omeka_element_texts`
--

INSERT INTO `omeka_element_texts` (`id`, `record_id`, `record_type_id`, `element_id`, `html`, `text`) VALUES
(2070, 210, 3, 73, 0, '532'),
(2071, 210, 3, 72, 0, '1078'),
(2382, 238, 2, 40, 0, '1991'),
(2380, 238, 2, 41, 1, 'Beliefs-based marketing communications improved Timberland''s community relations, <em>"Give racism the boot"</em> is one of their slogans. They partnered with City Year, the Boston-based National Youth Services Corporation set up to explore profit-making enterprises. Between 1991 and 2000 they contributed $6 million to the organization.'),
(2069, 210, 3, 76, 0, 'FileName:595b1ba1be476133debebd60427b24b9.jpg\nFileDateTime:1321847420\nFileSize:238220\nFileType:2\nMimeType:image/jpeg\nSectionsFound:ANY_TAG, IFD0, THUMBNAIL, EXIF\nCOMPUTED:\n	html:width="1078" height="532"\n	Height:532\n	Width:1078\n	IsColor:0\n	ByteOrderMotorola:1\n	Thumbnail.FileType:2\n	Thumbnail.MimeType:image/jpeg\n\nImageWidth:1078\nImageLength:532\nBitsPerSample:8\nCompression:1\nPhotometricInterpretation:1\nOrientation:1\nSamplesPerPixel:1\nXResolution:720000/10000\nYResolution:720000/10000\nResolutionUnit:2\nSoftware:Adobe Photoshop CS5 Macintosh\nDateTime:2011:10:29 23:57:15\nExif_IFD_Pointer:236\nTHUMBNAIL:\n	Compression:6\n	XResolution:72/1\n	YResolution:72/1\n	ResolutionUnit:2\n	JPEGInterchangeFormat:374\n	JPEGInterchangeFormatLength:5149\n\nColorSpace:65535\nExifImageWidth:1078\nExifImageLength:532\n'),
(2031, 206, 3, 72, 0, '436'),
(2020, 205, 3, 73, 0, '321'),
(2021, 205, 3, 72, 0, '420'),
(2389, 233, 2, 39, 0, 'Kirshenbaum Bond & Partners'),
(2390, 233, 2, 40, 0, '1998'),
(2026, 206, 3, 74, 0, '8'),
(2027, 206, 3, 75, 0, '3'),
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(2276, 236, 2, 41, 0, 'The fundraiser mailed 200 proposals to corporations for a bike ride to raise money for AIDS organizations. Tanqueray was the only corporation at that time to respond to the mailing. It began as a single ride in California in 1993 and drew 478 bicyclists who raised $1.5 million to benefit AIDS-related services at the L.A. Gay & Lesbian Community Center. Three years later, the ride expanded to five states with more than 12,000 participants. Tanqueray sponsored the Boston/New York AIDS ride. Seventeen rides during the 1990s contributed over $55 million directly to AIDS charities.'),
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(2263, 237, 2, 50, 1, '<strong>Tanqueray &amp; AIDS</strong>'),
(2264, 237, 2, 41, 1, '<em>"Mr. Jenkin''s character is presumably forsaking his swingin'' martini-fueled lifestyle to participate in the bike ride and encouraging others to do the same."</em> Tanqueray contributed $550,000 and included the AIDS bike ride theme in their advertising campaigns on bus shelters, billboards, and magazines. The AIDS ride became Tanqueray''s brand strategy and their personna was displayed throughout the bike rides on banners, water bottles, t-shirts, trucks, etc. They hosted AIDS ride awareness nights at hundreds of bars. Brand sales increased due to the emotional connection they made with the riders and national press coverage.The AIDS ride was criticized because the money donated to charity was disproportionately low in relationship to funds that were recieved.'),
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(2397, 232, 2, 39, 0, 'Kirshenbaum Bond & Partners'),
(2396, 232, 2, 41, 1, 'Sometimes the cause may become the product itself, as seen with Rockport&rsquo;s walking shoes. The firm took an early leadership role linking its shoes to the healthy lifestyle movement. In 1996 they launched &ldquo;The Rockport Experience,&rdquo; which emphasized the total mind, spirit and body experience of our brand. Their mission was to make the world more comfortable and focused on the healthy benefits of walking. They created &ldquo;<em>The Walking Institute</em>&rdquo; to educate customers about the relevance of exercise as a means of keeping fit and healthy. After introducing Rockport''s Soul Sensation(TM) footbed, their marketing campaign which was geared towards women extended beyond the comfort of their shoes to a broad range of customer-centered innovations&mdash;from reflexology, hot tea, and bottled water at retail stores, to Rockport sponsored &ldquo;Sole to Soul&rdquo; wellness programs. Rockport has taken advantage of the growing &ldquo;adventure travel industry.&rdquo; Their Prowalker&reg; World Tour collection of walking and touring footwear has benefited from this trend. It more than doubled in sales during 1998 in the U.S. alone. Rockport has become the exclusive footwear sponsor of Earthwatch Institute USA and has also placed travel resource libraries in their retail stores.<br />'),
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(2631, 231, 2, 39, 0, 'The Reebok Foundation; Hill Holliday, Boston'),
(2630, 231, 2, 41, 0, 'A "Passion Builder" that has extended its corporate commitment to a controversial issue–human rights. It began in 1988 with sponsorship of a musical tour featuring pop artisits including Sting and Bruce Springsteen, to raise funds for Amnesty International. The artists wore Reebok athletic shoes on stage and the company incorporated the human rights theme into its "Reebok let UBU" ad campaign. Reebok portrayed itself as a promoter of human rights in the Third World, but has been criticized for hypocritically employing workers overseas in poor conditions for low wages. Besides human rights, Reebok founded the basketball renewal project to refurbish inner-city basketball courts. The National Basketball Assoiciation coaches and players were featured at court reopenings. In 1991 they launched their Black Top line of outdoor basketball shoes.'),
(2006, 204, 3, 74, 0, '8'),
(2007, 204, 3, 75, 0, '3'),
(2008, 204, 3, 77, 0, 'a:25:{s:8:"FileName";s:36:"4412da1a1b1167a016958957f4372dd3.jpg";s:12:"FileDateTime";i:1321847416;s:8:"FileSize";i:3469439;s:8:"FileType";i:2;s:8:"MimeType";s:10:"image/jpeg";s:13:"SectionsFound";s:30:"ANY_TAG, IFD0, THUMBNAIL, EXIF";s:8:"COMPUTED";a:7:{s:4:"html";s:26:"width="1186" height="1607"";s:6:"Height";i:1607;s:5:"Width";i:1186;s:7:"IsColor";i:1;s:17:"ByteOrderMotorola";i:1;s:18:"Thumbnail.FileType";i:2;s:18:"Thumbnail.MimeType";s:10:"image/jpeg";}s:10:"ImageWidth";i:1186;s:11:"ImageLength";i:1607;s:13:"BitsPerSample";a:3:{i:0;i:8;i:1;i:8;i:2;i:8;}s:11:"Compression";i:1;s:25:"PhotometricInterpretation";i:2;s:11:"Orientation";i:1;s:15:"SamplesPerPixel";i:3;s:11:"XResolution";s:13:"3000000/10000";s:11:"YResolution";s:13:"3000000/10000";s:19:"PlanarConfiguration";i:1;s:14:"ResolutionUnit";i:2;s:8:"Software";s:29:"Adobe Photoshop CS5 Macintosh";s:8:"DateTime";s:19:"2011:11:05 18:09:11";s:16:"Exif_IFD_Pointer";i:256;s:9:"THUMBNAIL";a:6:{s:11:"Compression";i:6;s:11:"XResolution";s:4:"72/1";s:11:"YResolution";s:4:"72/1";s:14:"ResolutionUnit";i:2;s:21:"JPEGInterchangeFormat";i:394;s:27:"JPEGInterchangeFormatLength";i:7246;}s:10:"ColorSpace";i:1;s:14:"ExifImageWidth";i:1186;s:15:"ExifImageLength";i:1607;}'),
(2321, 230, 2, 39, 0, 'Sunoco Phillips Petroleum '),
(2320, 230, 2, 41, 0, 'Image advertising seeks to show that the corporation has a human side. The headline of this ad reads, "Thanks to Phillips, Weary Travelers Will Always Have a Place to Stop and Refuel." The copy is referring to migratory birds and Phillips Petroleum''s environmental advocacy effort in the Cactus Playa Lake Project, Texas. During a five year agreement, they donated $625,000 to Playa Lakes Joint Venture (PLJV), working with wildlife and conservation agencies to protect the habitat of hundreds of thousands of migratory birds.'),
(1996, 203, 3, 74, 0, '8'),
(1997, 203, 3, 75, 0, '3'),
(1998, 203, 3, 77, 0, 'a:25:{s:8:"FileName";s:36:"32a96cbf8c8f7bfca1a0b062f79ef1a0.jpg";s:12:"FileDateTime";i:1321847415;s:8:"FileSize";i:2304448;s:8:"FileType";i:2;s:8:"MimeType";s:10:"image/jpeg";s:13:"SectionsFound";s:30:"ANY_TAG, IFD0, THUMBNAIL, EXIF";s:8:"COMPUTED";a:7:{s:4:"html";s:26:"width="1149" height="1509"";s:6:"Height";i:1509;s:5:"Width";i:1149;s:7:"IsColor";i:1;s:17:"ByteOrderMotorola";i:1;s:18:"Thumbnail.FileType";i:2;s:18:"Thumbnail.MimeType";s:10:"image/jpeg";}s:10:"ImageWidth";i:1149;s:11:"ImageLength";i:1509;s:13:"BitsPerSample";a:3:{i:0;i:8;i:1;i:8;i:2;i:8;}s:11:"Compression";i:1;s:25:"PhotometricInterpretation";i:2;s:11:"Orientation";i:1;s:15:"SamplesPerPixel";i:3;s:11:"XResolution";s:13:"3000000/10000";s:11:"YResolution";s:13:"3000000/10000";s:19:"PlanarConfiguration";i:1;s:14:"ResolutionUnit";i:2;s:8:"Software";s:29:"Adobe Photoshop CS5 Macintosh";s:8:"DateTime";s:19:"2011:10:29 23:36:07";s:16:"Exif_IFD_Pointer";i:256;s:9:"THUMBNAIL";a:6:{s:11:"Compression";i:6;s:11:"XResolution";s:4:"72/1";s:11:"YResolution";s:4:"72/1";s:14:"ResolutionUnit";i:2;s:21:"JPEGInterchangeFormat";i:394;s:27:"JPEGInterchangeFormatLength";i:7964;}s:10:"ColorSpace";i:1;s:14:"ExifImageWidth";i:1149;s:15:"ExifImageLength";i:1509;}'),
(1991, 202, 3, 72, 0, '1275'),
(1990, 202, 3, 73, 0, '1542'),
(1980, 201, 3, 73, 0, '1267'),
(1981, 201, 3, 72, 0, '921'),
(2344, 229, 2, 41, 0, 'This promotion shows Phillip Morris''s involvement in National Literacy programs. Phillip Morris has sponsored art exhibitions, museum publications, and memberships. They donate money to “good causes,” but does the public really feel any better about them because they sponsor a museum exhibit or are involved in a literacy campaign? '),
(1986, 202, 3, 74, 0, '8'),
(1987, 202, 3, 75, 0, '3'),
(1988, 202, 3, 77, 0, 'a:25:{s:8:"FileName";s:36:"19bf181e2adc28bba98e40667e8461b2.jpg";s:12:"FileDateTime";i:1321847414;s:8:"FileSize";i:2406899;s:8:"FileType";i:2;s:8:"MimeType";s:10:"image/jpeg";s:13:"SectionsFound";s:30:"ANY_TAG, IFD0, THUMBNAIL, EXIF";s:8:"COMPUTED";a:7:{s:4:"html";s:26:"width="1275" height="1542"";s:6:"Height";i:1542;s:5:"Width";i:1275;s:7:"IsColor";i:1;s:17:"ByteOrderMotorola";i:1;s:18:"Thumbnail.FileType";i:2;s:18:"Thumbnail.MimeType";s:10:"image/jpeg";}s:10:"ImageWidth";i:1275;s:11:"ImageLength";i:1542;s:13:"BitsPerSample";a:3:{i:0;i:8;i:1;i:8;i:2;i:8;}s:11:"Compression";i:1;s:25:"PhotometricInterpretation";i:2;s:11:"Orientation";i:1;s:15:"SamplesPerPixel";i:3;s:11:"XResolution";s:13:"3000000/10000";s:11:"YResolution";s:13:"3000000/10000";s:19:"PlanarConfiguration";i:1;s:14:"ResolutionUnit";i:2;s:8:"Software";s:29:"Adobe Photoshop CS5 Macintosh";s:8:"DateTime";s:19:"2011:10:29 23:37:13";s:16:"Exif_IFD_Pointer";i:256;s:9:"THUMBNAIL";a:6:{s:11:"Compression";i:6;s:11:"XResolution";s:4:"72/1";s:11:"YResolution";s:4:"72/1";s:14:"ResolutionUnit";i:2;s:21:"JPEGInterchangeFormat";i:394;s:27:"JPEGInterchangeFormatLength";i:7120;}s:10:"ColorSpace";i:1;s:14:"ExifImageWidth";i:1275;s:15:"ExifImageLength";i:1542;}'),
(1979, 201, 3, 76, 0, 'FileName:bfbbde1bb8b710f93eed6e1738fc612f.jpg\nFileDateTime:1321847413\nFileSize:1166817\nFileType:2\nMimeType:image/jpeg\nSectionsFound:ANY_TAG, IFD0, THUMBNAIL, EXIF\nCOMPUTED:\n	html:width="921" height="1267"\n	Height:1267\n	Width:921\n	IsColor:1\n	ByteOrderMotorola:1\n	Thumbnail.FileType:2\n	Thumbnail.MimeType:image/jpeg\n\nImageWidth:921\nImageLength:1267\nBitsPerSample:\n	0:8\n	1:8\n	2:8\n\nCompression:1\nPhotometricInterpretation:2\nOrientation:1\nSamplesPerPixel:3\nXResolution:3000000/10000\nYResolution:3000000/10000\nPlanarConfiguration:1\nResolutionUnit:2\nSoftware:Adobe Photoshop CS5 Macintosh\nDateTime:2011:10:29 23:31:29\nExif_IFD_Pointer:256\nTHUMBNAIL:\n	Compression:6\n	XResolution:72/1\n	YResolution:72/1\n	ResolutionUnit:2\n	JPEGInterchangeFormat:394\n	JPEGInterchangeFormatLength:6528\n\nColorSpace:1\nExifImageWidth:921\nExifImageLength:1267\n'),
(1989, 202, 3, 76, 0, 'FileName:19bf181e2adc28bba98e40667e8461b2.jpg\nFileDateTime:1321847414\nFileSize:2406899\nFileType:2\nMimeType:image/jpeg\nSectionsFound:ANY_TAG, IFD0, THUMBNAIL, EXIF\nCOMPUTED:\n	html:width="1275" height="1542"\n	Height:1542\n	Width:1275\n	IsColor:1\n	ByteOrderMotorola:1\n	Thumbnail.FileType:2\n	Thumbnail.MimeType:image/jpeg\n\nImageWidth:1275\nImageLength:1542\nBitsPerSample:\n	0:8\n	1:8\n	2:8\n\nCompression:1\nPhotometricInterpretation:2\nOrientation:1\nSamplesPerPixel:3\nXResolution:3000000/10000\nYResolution:3000000/10000\nPlanarConfiguration:1\nResolutionUnit:2\nSoftware:Adobe Photoshop CS5 Macintosh\nDateTime:2011:10:29 23:37:13\nExif_IFD_Pointer:256\nTHUMBNAIL:\n	Compression:6\n	XResolution:72/1\n	YResolution:72/1\n	ResolutionUnit:2\n	JPEGInterchangeFormat:394\n	JPEGInterchangeFormatLength:7120\n\nColorSpace:1\nExifImageWidth:1275\nExifImageLength:1542\n'),
(2329, 228, 2, 39, 0, 'Phillip Morris Companies Inc.'),
(2328, 228, 2, 41, 0, 'In this campaign, Phillip Morris contributed by sponsoring food drives around the nation. For years, museums have partnered with corporations. Still, in examining these corporate partners such as General Motors, Exxon, or Phillip Morris, and the damage they have done to our environment, the dangers of tobacco, and the law suits against these companies for their business practices, there seems to be much controversy surrounding them. '),
(1976, 201, 3, 74, 0, '8'),
(1977, 201, 3, 75, 0, '3'),
(1978, 201, 3, 77, 0, 'a:25:{s:8:"FileName";s:36:"bfbbde1bb8b710f93eed6e1738fc612f.jpg";s:12:"FileDateTime";i:1321847413;s:8:"FileSize";i:1166817;s:8:"FileType";i:2;s:8:"MimeType";s:10:"image/jpeg";s:13:"SectionsFound";s:30:"ANY_TAG, IFD0, THUMBNAIL, EXIF";s:8:"COMPUTED";a:7:{s:4:"html";s:25:"width="921" height="1267"";s:6:"Height";i:1267;s:5:"Width";i:921;s:7:"IsColor";i:1;s:17:"ByteOrderMotorola";i:1;s:18:"Thumbnail.FileType";i:2;s:18:"Thumbnail.MimeType";s:10:"image/jpeg";}s:10:"ImageWidth";i:921;s:11:"ImageLength";i:1267;s:13:"BitsPerSample";a:3:{i:0;i:8;i:1;i:8;i:2;i:8;}s:11:"Compression";i:1;s:25:"PhotometricInterpretation";i:2;s:11:"Orientation";i:1;s:15:"SamplesPerPixel";i:3;s:11:"XResolution";s:13:"3000000/10000";s:11:"YResolution";s:13:"3000000/10000";s:19:"PlanarConfiguration";i:1;s:14:"ResolutionUnit";i:2;s:8:"Software";s:29:"Adobe Photoshop CS5 Macintosh";s:8:"DateTime";s:19:"2011:10:29 23:31:29";s:16:"Exif_IFD_Pointer";i:256;s:9:"THUMBNAIL";a:6:{s:11:"Compression";i:6;s:11:"XResolution";s:4:"72/1";s:11:"YResolution";s:4:"72/1";s:14:"ResolutionUnit";i:2;s:21:"JPEGInterchangeFormat";i:394;s:27:"JPEGInterchangeFormatLength";i:6528;}s:10:"ColorSpace";i:1;s:14:"ExifImageWidth";i:921;s:15:"ExifImageLength";i:1267;}'),
(2327, 228, 2, 50, 1, '<strong>Philip Morris Arts &amp; Hunger</strong>'),
(1960, 199, 3, 73, 0, '3190'),
(1961, 199, 3, 72, 0, '4761'),
(2333, 227, 2, 39, 0, 'Weiden and Kennedy, Portland'),
(2332, 227, 2, 41, 0, 'With its "Just Do It" campaign, Nike was able to increase their business from 18 percent to 43 percent in ten years between 1988 and 1998.'),
(2331, 227, 2, 50, 1, '<strong>Nike "Just Do It"</strong>'),
(1966, 200, 3, 74, 0, '8'),
(1967, 200, 3, 75, 0, '3'),
(1968, 200, 3, 77, 0, 'a:27:{s:8:"FileName";s:36:"3921fb9a5f70f9801ec6be69014ec697.jpg";s:12:"FileDateTime";i:1321847410;s:8:"FileSize";i:8337064;s:8:"FileType";i:2;s:8:"MimeType";s:10:"image/jpeg";s:13:"SectionsFound";s:30:"ANY_TAG, IFD0, THUMBNAIL, EXIF";s:8:"COMPUTED";a:7:{s:4:"html";s:26:"width="4711" height="3208"";s:6:"Height";i:3208;s:5:"Width";i:4711;s:7:"IsColor";i:1;s:17:"ByteOrderMotorola";i:1;s:18:"Thumbnail.FileType";i:2;s:18:"Thumbnail.MimeType";s:10:"image/jpeg";}s:10:"ImageWidth";i:4711;s:11:"ImageLength";i:3208;s:13:"BitsPerSample";a:3:{i:0;i:8;i:1;i:8;i:2;i:8;}s:11:"Compression";i:5;s:25:"PhotometricInterpretation";i:2;s:4:"Make";s:5:"EPSON";s:5:"Model";s:13:"Stylus CX4200";s:11:"Orientation";i:1;s:15:"SamplesPerPixel";i:3;s:11:"XResolution";s:13:"3000000/10000";s:11:"YResolution";s:13:"3000000/10000";s:19:"PlanarConfiguration";i:1;s:14:"ResolutionUnit";i:2;s:8:"Software";s:29:"Adobe Photoshop CS5 Macintosh";s:8:"DateTime";s:19:"2011:11:20 19:51:20";s:16:"Exif_IFD_Pointer";i:300;s:9:"THUMBNAIL";a:6:{s:11:"Compression";i:6;s:11:"XResolution";s:4:"72/1";s:11:"YResolution";s:4:"72/1";s:14:"ResolutionUnit";i:2;s:21:"JPEGInterchangeFormat";i:438;s:27:"JPEGInterchangeFormatLength";i:8265;}s:10:"ColorSpace";i:65535;s:14:"ExifImageWidth";i:4711;s:15:"ExifImageLength";i:3208;}'),
(1969, 200, 3, 76, 0, 'FileName:3921fb9a5f70f9801ec6be69014ec697.jpg\nFileDateTime:1321847410\nFileSize:8337064\nFileType:2\nMimeType:image/jpeg\nSectionsFound:ANY_TAG, IFD0, THUMBNAIL, EXIF\nCOMPUTED:\n	html:width="4711" height="3208"\n	Height:3208\n	Width:4711\n	IsColor:1\n	ByteOrderMotorola:1\n	Thumbnail.FileType:2\n	Thumbnail.MimeType:image/jpeg\n\nImageWidth:4711\nImageLength:3208\nBitsPerSample:\n	0:8\n	1:8\n	2:8\n\nCompression:5\nPhotometricInterpretation:2\nMake:EPSON\nModel:Stylus CX4200\nOrientation:1\nSamplesPerPixel:3\nXResolution:3000000/10000\nYResolution:3000000/10000\nPlanarConfiguration:1\nResolutionUnit:2\nSoftware:Adobe Photoshop CS5 Macintosh\nDateTime:2011:11:20 19:51:20\nExif_IFD_Pointer:300\nTHUMBNAIL:\n	Compression:6\n	XResolution:72/1\n	YResolution:72/1\n	ResolutionUnit:2\n	JPEGInterchangeFormat:438\n	JPEGInterchangeFormatLength:8265\n\nColorSpace:65535\nExifImageWidth:4711\nExifImageLength:3208\n'),
(1959, 199, 3, 76, 0, 'FileName:60ff62f1c48d0fd1595e3f3f8b333f8d.jpg\nFileDateTime:1321847406\nFileSize:8312513\nFileType:2\nMimeType:image/jpeg\nSectionsFound:ANY_TAG, IFD0, THUMBNAIL, EXIF\nCOMPUTED:\n	html:width="4761" height="3190"\n	Height:3190\n	Width:4761\n	IsColor:1\n	ByteOrderMotorola:1\n	Thumbnail.FileType:2\n	Thumbnail.MimeType:image/jpeg\n\nImageWidth:2396\nImageLength:3218\nBitsPerSample:\n	0:8\n	1:8\n	2:8\n\nCompression:5\nPhotometricInterpretation:2\nModel:EPSON Stylus CX4200\nOrientation:1\nSamplesPerPixel:3\nXResolution:3000000/10000\nYResolution:3000000/10000\nPlanarConfiguration:1\nResolutionUnit:2\nSoftware:Adobe Photoshop CS5 Macintosh\nDateTime:2011:11:19 10:20:23\nExif_IFD_Pointer:288\nTHUMBNAIL:\n	Compression:6\n	XResolution:72/1\n	YResolution:72/1\n	ResolutionUnit:2\n	JPEGInterchangeFormat:426\n	JPEGInterchangeFormatLength:5745\n\nColorSpace:65535\nExifImageWidth:4761\nExifImageLength:3190\n'),
(1970, 200, 3, 73, 0, '3208'),
(1971, 200, 3, 72, 0, '4711'),
(1956, 199, 3, 74, 0, '8'),
(1957, 199, 3, 75, 0, '3'),
(1958, 199, 3, 77, 0, 'a:26:{s:8:"FileName";s:36:"60ff62f1c48d0fd1595e3f3f8b333f8d.jpg";s:12:"FileDateTime";i:1321847406;s:8:"FileSize";i:8312513;s:8:"FileType";i:2;s:8:"MimeType";s:10:"image/jpeg";s:13:"SectionsFound";s:30:"ANY_TAG, IFD0, THUMBNAIL, EXIF";s:8:"COMPUTED";a:7:{s:4:"html";s:26:"width="4761" height="3190"";s:6:"Height";i:3190;s:5:"Width";i:4761;s:7:"IsColor";i:1;s:17:"ByteOrderMotorola";i:1;s:18:"Thumbnail.FileType";i:2;s:18:"Thumbnail.MimeType";s:10:"image/jpeg";}s:10:"ImageWidth";i:2396;s:11:"ImageLength";i:3218;s:13:"BitsPerSample";a:3:{i:0;i:8;i:1;i:8;i:2;i:8;}s:11:"Compression";i:5;s:25:"PhotometricInterpretation";i:2;s:5:"Model";s:19:"EPSON Stylus CX4200";s:11:"Orientation";i:1;s:15:"SamplesPerPixel";i:3;s:11:"XResolution";s:13:"3000000/10000";s:11:"YResolution";s:13:"3000000/10000";s:19:"PlanarConfiguration";i:1;s:14:"ResolutionUnit";i:2;s:8:"Software";s:29:"Adobe Photoshop CS5 Macintosh";s:8:"DateTime";s:19:"2011:11:19 10:20:23";s:16:"Exif_IFD_Pointer";i:288;s:9:"THUMBNAIL";a:6:{s:11:"Compression";i:6;s:11:"XResolution";s:4:"72/1";s:11:"YResolution";s:4:"72/1";s:14:"ResolutionUnit";i:2;s:21:"JPEGInterchangeFormat";i:426;s:27:"JPEGInterchangeFormatLength";i:5745;}s:10:"ColorSpace";i:65535;s:14:"ExifImageWidth";i:4761;s:15:"ExifImageLength";i:3190;}'),
(1949, 198, 3, 76, 0, 'FileName:91ea385b53b4deb76f65844ef51939bc.jpg\nFileDateTime:1321847405\nFileSize:1079304\nFileType:2\nMimeType:image/jpeg\nSectionsFound:ANY_TAG, IFD0, THUMBNAIL, EXIF\nCOMPUTED:\n	html:width="2344" height="1623"\n	Height:1623\n	Width:2344\n	IsColor:1\n	ByteOrderMotorola:1\n	Thumbnail.FileType:2\n	Thumbnail.MimeType:image/jpeg\n\nImageWidth:3300\nImageLength:1623\nBitsPerSample:\n	0:8\n	1:8\n	2:8\n\nCompression:1\nPhotometricInterpretation:2\nOrientation:1\nSamplesPerPixel:3\nXResolution:3000000/10000\nYResolution:3000000/10000\nPlanarConfiguration:1\nResolutionUnit:2\nSoftware:Adobe Photoshop CS5 Macintosh\nDateTime:2011:11:05 15:26:16\nExif_IFD_Pointer:256\nTHUMBNAIL:\n	Compression:6\n	XResolution:72/1\n	YResolution:72/1\n	ResolutionUnit:2\n	JPEGInterchangeFormat:394\n	JPEGInterchangeFormatLength:7342\n\nColorSpace:1\nExifImageWidth:2344\nExifImageLength:1623\n'),
(2601, 225, 2, 41, 0, 'Nike “Let Me Play” award winning campaign ads are an extension of Nike’s 1995 series promoting women’s sports. This campaign portrays girls in a positive light. Nike received a Corporate Vision award from Girls Inc., New York, for Nike’s efforts to improve the public perception of girls and women by showing them as capable, competent, competitive and strong. '),
(1946, 198, 3, 74, 0, '8'),
(1947, 198, 3, 75, 0, '3'),
(1948, 198, 3, 77, 0, 'a:25:{s:8:"FileName";s:36:"91ea385b53b4deb76f65844ef51939bc.jpg";s:12:"FileDateTime";i:1321847405;s:8:"FileSize";i:1079304;s:8:"FileType";i:2;s:8:"MimeType";s:10:"image/jpeg";s:13:"SectionsFound";s:30:"ANY_TAG, IFD0, THUMBNAIL, EXIF";s:8:"COMPUTED";a:7:{s:4:"html";s:26:"width="2344" height="1623"";s:6:"Height";i:1623;s:5:"Width";i:2344;s:7:"IsColor";i:1;s:17:"ByteOrderMotorola";i:1;s:18:"Thumbnail.FileType";i:2;s:18:"Thumbnail.MimeType";s:10:"image/jpeg";}s:10:"ImageWidth";i:3300;s:11:"ImageLength";i:1623;s:13:"BitsPerSample";a:3:{i:0;i:8;i:1;i:8;i:2;i:8;}s:11:"Compression";i:1;s:25:"PhotometricInterpretation";i:2;s:11:"Orientation";i:1;s:15:"SamplesPerPixel";i:3;s:11:"XResolution";s:13:"3000000/10000";s:11:"YResolution";s:13:"3000000/10000";s:19:"PlanarConfiguration";i:1;s:14:"ResolutionUnit";i:2;s:8:"Software";s:29:"Adobe Photoshop CS5 Macintosh";s:8:"DateTime";s:19:"2011:11:05 15:26:16";s:16:"Exif_IFD_Pointer";i:256;s:9:"THUMBNAIL";a:6:{s:11:"Compression";i:6;s:11:"XResolution";s:4:"72/1";s:11:"YResolution";s:4:"72/1";s:14:"ResolutionUnit";i:2;s:21:"JPEGInterchangeFormat";i:394;s:27:"JPEGInterchangeFormatLength";i:7342;}s:10:"ColorSpace";i:1;s:14:"ExifImageWidth";i:2344;s:15:"ExifImageLength";i:1623;}'),
(2340, 226, 2, 41, 0, 'Nike also partners with various youth-service organizations across the country. PLAY (Participate in the Lives of America’s Youth) is a program that enables kids to participate in sports and fitness activities. “PLAY organizes sports clinics, takes kids to games, supports nonprofit community health and fitness programs, and builds sports surfaces out of recycled shoes. Nike has made a five-year grant of $5 million to fund the PLAY program at local Boys and Girls Clubs around the country.”'),
(1950, 198, 3, 73, 0, '1623'),
(1951, 198, 3, 72, 0, '2344'),
(2355, 224, 2, 50, 1, '<strong>Nike &amp; Adbusters</strong>'),
(2356, 224, 2, 41, 0, 'Here is an example of a spoof Nike ad produced in Adbusters magazine. Although their advertising campaigns seem progressive and the company is a member of Business for Social Responsibility, Nike has been the target of many boycotts, repeated media investigations, and international protest. Unfortunately, Nike’s ad campaign backfired. The National Organization For Women and other women’s groups were on a crusade to publicize the exploitation of women and girls in Nike plants in Vietnam, China, and Indonesia. In 1998, Vietnamese Nike plant workers were being exposed to carcinogens at 177 times safe level, and were being paid just $10 for a 65 hour work week.'),
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(2416, 220, 2, 41, 0, 'Kenneth Cole is one of the hippest, most popular shoe companies in the United States. Part of their business success is due to their controversial advertising campaigns with a social connection and not the shoes themselves. Cole’s ads are witty and play on words or make light of social or political issues. Besides AIDS, Kenneth Cole Productions focuses on other issues and supports HELP USA, the nation''s largest provider for housing, jobs, and services for the homeless. Since 1993, during the month of February, Kenneth Cole has organized a footwear exchange where customers donate a pair of shoes to the homeless and then receive a discount on a new pair. '),
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(2428, 219, 2, 41, 1, 'Ad copy: &ldquo;If we told you a pair of shoes could help cure AIDS, would you buy it?&rdquo;&mdash; Kenneth Cole. This ad for a &lsquo;Tour for the Cure&rsquo; warehouse sale donated a percentage of their proceeds to AmFAR, the American Foundation for AIDS Research.&ldquo;<em>To be aware is more important than what you wear</em>.&rdquo; &mdash; Kenneth Cole. With a longtime commitment to raising money for charities that benefit the fight against AIDS, Cole became an AIDS activist in 1985, when many in the fashion industry were pretending that AIDS didn&rsquo;t exist, even as the disease claimed designers, stylists and beauticians. Each year on December 1, World AIDS Day, Cole donates 40% of the money from that day&rsquo;s purchases to organizations involved in the fight against the disease. Kenneth Cole promotes AIDS awareness and donates a portion of their retail sales to the AmFAR organization. <br />'),
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(2432, 218, 2, 41, 1, 'America''s Promise: The Alliance for Youth&ndash;a nonprofit organization headed by General Colin Powell was featured on the backs of Kellogg corn flakes and rice krispies boxes throughout 1998. The America''s promise logo is a little red wagon, as described by Colin Powell, symbolic of filling wagons with dreams, "<em>every child should have a little red wagon</em>" Kellogg&rsquo;s is also a participant in the &ldquo;Komen Race for the Cure.&rdquo; In 1998, Kellogg&rsquo;s launched a national &ldquo;You Can Make a Difference Award,&rdquo; which is presented during the award ceremonies at each race to women who have supported survivorship issues and are committed to educating the public.'),
(2431, 218, 2, 50, 1, '<strong>Kellogg''s &amp; America''s Promise</strong>'),
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(2437, 217, 2, 39, 0, 'DDB Worldwide, Chicago'),
(2436, 217, 2, 41, 0, 'The Susan G. Komen Breast Cancer Foundation is a leading advocacy group in the fight against breast cancer. In 1990 Pink ribbons were distributed at the very first Komen National Race for the Cure in Washington, D.C., as a way to recognize breast cancer survivors. J.C. Penney Co. was a national sponsor of the Komen Race for the Cure.'),
(2435, 217, 2, 50, 1, '<strong>J.C.Penny &amp; "Race For The Cure"</strong>'),
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(2445, 216, 2, 39, 0, 'General Motors'),
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(2447, 215, 2, 50, 1, '<strong>GM &amp; "Concept Cure"</strong>'),
(2448, 215, 2, 41, 0, 'Since being involved in fundraising for breast cancer, General Motors has seen a positive shift in consumer opinion of its brands. 30% of consumers are now more likely to consider purchasing a GM vehicle since General Motors became involved in the “Concept Cure” campaign. GM is working with the Council of Fashion Designers of America on their latest Concept Cure program. Five well-known designers each customized a car which will be auctioned off. The proceeds will benefit Georgetown University’s Nina Hyde Center for Breast Cancer Research. It has been criticized that the GM ad displayed here looks like GM is selling sex to sell Breast Cancer awareness. The ad resembles the cover of a fashion magazine. The glamorous, doll-like woman doesn’t look real. '),
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(2452, 214, 2, 41, 0, 'Environmental causes relating to wildlife and nature are amongst the ’90s most visible marketing trends. It is possible that increased media coverage of environmental disasters and social problems have spurred public interest in these issues. Ford Motor Company shows their environmental concerns in their ad campaign in conjunction with Time Magazine and Time For Kids magazines. They later became the sponsor of Time''s "Earth Day 2000 Special Edition: How to Save the Earth and the Heroes for the Planet Who Are Making It Happen." Ford was the exclusive advertiser in several special issues of Time for Kids and three websites, with an audience of 2.8 million elementary school students.'),
(2451, 214, 2, 50, 1, '<strong>Ford Motor Company &amp; "Heroes for the Planet"</strong>'),
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(2381, 238, 2, 39, 0, 'Mullen Communications, Boston'),
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(2379, 238, 2, 50, 1, '<strong>Timberland "Give racism the boot"</strong>'),
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(2241, 239, 2, 39, 0, 'Martin Agency, Richmond, Va.'),
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(2240, 239, 2, 41, 0, 'Timberland, the boot and outdoor clothing company based in New Hampshire gives forty hours or one week of paid leave time to all employees to perform service to their communities. "We believe that each person has the power to make a real difference," says Timberland CEO. In the fall of 1998 they launched a $10 million print advertising campaign which debuted in several major national magazines. The premise of the campaign was to inform their audience of opportunities to volunteer in their communities as well as the cause organizations with which Timberland and its employees are affiliated. '),
(2239, 239, 2, 50, 1, '<strong>Timberland &amp; Service</strong>'),
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(2237, 240, 2, 39, 0, 'AOL/Time Warner'),
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(2236, 240, 2, 41, 0, '"Time To Read," Time Warner''s nationwide volunteer literacy program, began in 1985 to address the crisis of low levels of literacy among American children and adults. The nation''s largest corporate-sponsored volunteer literacy program trains volunteers to mentor children and adults who wish to improve their literacy skills. Time Warner was a member of "Business for Social Responsibility, a San Francisco based organization dedicated to promoting ethical business policies and procedures.'),
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(2455, 213, 2, 50, 1, '<strong>Esprit &amp; Consumption</strong>'),
(2456, 213, 2, 41, 1, 'A company with a very liberal outlook, Esprit supported various causes, was very charitible, in addition to being unique in their employee practices. They were run like a marketer, not a garment company. Esprit positioned themselves and their products in a positive manner as a company having socially conscious morals, disassociating themselves from the negativity often associated with the garment industry. The trendy clothing company placed an ad in Utne Reader in 1990 asking consumers to end conspicuous consumption. Ad Reads: &ldquo;<em>First we asked if it was biodegradable, than we inquired if it was recyclable, now we may be asking whether we need it at all.</em>&rdquo; The message in the essay-style advertisement, &ldquo;A plea for responsible consumption,&rdquo; is that Americans buy too much and for the wrong reasons. Eric Utne, the Utne Reader&rsquo;s publisher, said the ad attracted a lot of attention. He thinks it&rsquo;s a model for the future and claims that &ldquo;<em>the emerging consumer and the changing mainstream want information, not hype</em>.&rdquo; Although Esprit has an excellent reputation for offering their workforce progressive benefits, some of their clothes are manufactured in contract sweat shops.'),
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(2460, 212, 2, 41, 0, 'Here is an example of an ad that caused an uproar. Esprit was accused of exploiting the issue of race relations. Their advertising campaigns have been highly criticized. Esprit''s reply was, “Its supposed to be campy and spoofy and fun.” President of the New York Urban League says, “I think the message here is that a black woman is a white man’s toy,” “They wouldn’t have dared to print a picture of four black men with a white woman, and therein lies the racism.” From a woman’s perspective, the ad could be misconstrued as “sweet gang rape.” '),
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(2463, 211, 2, 50, 1, '<strong>Eddie Bauer &amp; "Global Releaf"</strong>'),
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(2459, 212, 2, 50, 1, '<strong>Esprit &amp; Controversy</strong>'),
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(2464, 211, 2, 41, 0, 'A popular cause to target in marketing strategies is environmental. Eddie Bauer''s Global ReLeaf® is a partnership with the organization "American Forests." They had a goal of planting 2.5 million trees by the end of 2000. Since the "Add a Dollar, Plant a Tree" program began, Eddie Bauer has collected nearly $5 million (to present 2011)'),
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(2469, 210, 2, 39, 0, 'DDB Needham Worldwide'),
(2468, 210, 2, 41, 0, 'The American Zoo and Aquarium Association partnered with Discover.'),
(2467, 210, 2, 50, 1, '<strong>Discover Card &amp; Animals</strong>'),
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(1789, 182, 3, 76, 0, 'FileName:44ce7efa1ffd5c00581e911015e3865f.jpg\nFileDateTime:1321847392\nFileSize:154242\nFileType:2\nMimeType:image/jpeg\nSectionsFound:ANY_TAG, IFD0, THUMBNAIL, EXIF\nCOMPUTED:\n	html:width="542" height="372"\n	Height:372\n	Width:542\n	IsColor:1\n	ByteOrderMotorola:1\n	Thumbnail.FileType:2\n	Thumbnail.MimeType:image/jpeg\n\nImageWidth:617\nImageLength:508\nBitsPerSample:\n	0:8\n	1:8\n	2:8\n\nCompression:1\nPhotometricInterpretation:2\nOrientation:1\nSamplesPerPixel:3\nXResolution:720013/10000\nYResolution:720013/10000\nPlanarConfiguration:1\nResolutionUnit:2\nSoftware:Adobe Photoshop CS5 Macintosh\nDateTime:2011:11:05 19:59:08\nExif_IFD_Pointer:256\nTHUMBNAIL:\n	Compression:6\n	XResolution:72/1\n	YResolution:72/1\n	ResolutionUnit:2\n	JPEGInterchangeFormat:394\n	JPEGInterchangeFormatLength:4962\n\nColorSpace:1\nExifImageWidth:542\nExifImageLength:372\n'),
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(2473, 209, 2, 39, 0, 'Chisholm-Mingo Group,  New York'),
(2472, 209, 2, 41, 1, 'Described as "Public Relations disguised as advertising," Denny''s launched their intensive diversity campaign after they lost a lawsuit in 1995. They paid out $54 million and their solution to win back their reputation was a diversity campaign. They launched a $5million TV, radio, direct mail, and print campaign targeting African Americans in South Carolina. Some examples of taglines: "<em>Noticing a person''s color doesn''t make you a racist, acting like it matters does</em>" and "<em>Diversity. It''s about all of us</em>"'),
(2471, 209, 2, 50, 1, '<strong>Denny''s &amp; Diversity</strong>'),
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(1779, 181, 3, 76, 0, 'FileName:327c7ee6481cda6fe2a7926c417a01c0.jpg\nFileDateTime:1321847392\nFileSize:71719\nFileType:2\nMimeType:image/jpeg\nSectionsFound:ANY_TAG, IFD0, THUMBNAIL, EXIF\nCOMPUTED:\n	html:width="356" height="186"\n	Height:186\n	Width:356\n	IsColor:1\n	ByteOrderMotorola:1\n	Thumbnail.FileType:2\n	Thumbnail.MimeType:image/jpeg\n\nImageWidth:621\nImageLength:501\nBitsPerSample:\n	0:8\n	1:8\n	2:8\n\nCompression:1\nPhotometricInterpretation:2\nOrientation:1\nSamplesPerPixel:3\nXResolution:720010/10000\nYResolution:720010/10000\nPlanarConfiguration:1\nResolutionUnit:2\nSoftware:Adobe Photoshop CS5 Macintosh\nDateTime:2011:11:05 20:02:30\nExif_IFD_Pointer:256\nTHUMBNAIL:\n	Compression:6\n	XResolution:72/1\n	YResolution:72/1\n	ResolutionUnit:2\n	JPEGInterchangeFormat:394\n	JPEGInterchangeFormatLength:4072\n\nColorSpace:1\nExifImageWidth:356\nExifImageLength:186\n'),
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(2588, 208, 2, 39, 0, 'Lowe & Partners/SMS'),
(2587, 208, 2, 41, 0, 'Denny''s has been the largest corporate sponsor of "Save the Children" and has contributed over $3.5 million to support their initiatives on behalf of U.S. children.'),
(2586, 208, 2, 50, 1, '<strong>Denny''s &amp; "Save the Children"</strong>'),
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(1769, 180, 3, 76, 0, 'FileName:5477711671dd0c40a29f0c7021709ec4.jpg\nFileDateTime:1321847391\nFileSize:3919824\nFileType:2\nMimeType:image/jpeg\nSectionsFound:ANY_TAG, IFD0, THUMBNAIL, EXIF\nCOMPUTED:\n	html:width="2072" height="1466"\n	Height:1466\n	Width:2072\n	IsColor:1\n	ByteOrderMotorola:1\n	Thumbnail.FileType:2\n	Thumbnail.MimeType:image/jpeg\n\nImageWidth:1138\nImageLength:1479\nBitsPerSample:\n	0:8\n	1:8\n	2:8\n\nCompression:1\nPhotometricInterpretation:2\nOrientation:1\nSamplesPerPixel:3\nXResolution:3000000/10000\nYResolution:3000000/10000\nPlanarConfiguration:1\nResolutionUnit:2\nSoftware:Adobe Photoshop CS5 Macintosh\nDateTime:2011:11:03 16:42:33\nExif_IFD_Pointer:256\nTHUMBNAIL:\n	Compression:6\n	XResolution:72/1\n	YResolution:72/1\n	ResolutionUnit:2\n	JPEGInterchangeFormat:406\n	JPEGInterchangeFormatLength:5317\n\nExifVersion:0221\nColorSpace:1\nExifImageWidth:2072\nExifImageLength:1466\n'),
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(2592, 207, 2, 39, 0, 'Chevron Corporation, San Francisco'),
(2591, 207, 2, 41, 1, 'Since 1985, Chevron has produced numerous television and print ads in its &ldquo;People Do&rdquo; advertising campaign. They have taken numerous actions to preserve and protect our natural environment. Ad copy reads: &ldquo;<em>Do People Care about the Environment?</em>&rdquo; &ldquo;<em>People Do</em>.&rdquo; Advocacy groups have questioned whether Chevron&rsquo;s &ldquo;People Do&rdquo; message misrepresents what they are advertising because it was compelled by court action, not altruism. The oil company situated in San Francisco, has been involved in and has lost numerous court cases&mdash;from being sued by workers in their oil refineries due to poor health conditions, to The San Francisco Public Utilities Commission (PUC) filing a lawsuit against them to force them to move a pipeline for fear that it would split in an earthquake and contaminate drinking water for the 2.5 million Bay Area residents. Research conducted has shown that the ads have had a positive impact and have resulted in increased sales of Chevron gasoline.'),
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(2479, 206, 2, 50, 1, '<strong>The Body Shop &amp; Self Esteem</strong>'),
(2480, 206, 2, 41, 1, 'After some controversy, The Body Shop kept a low profile in the United States till 1995 when they experimented with print and radio ads geared towards issues such as self-esteem in women. In 1996, for the first time, the company increased their U.S. promotional budget by 75% to $7 million and selected Goodby, Silverstein &amp; Partners in San Francisco to handle their account. The Body Shop partnered with The Canadian Outward Bound Wilderness School to help send women on wilderness trips to heighten their self esteem. A Canadian Body Shop raised more than $400,000 for violence prevention programs. The Body Shop USA raised $75,000 for the American Women of Courage program with a &ldquo;<em>Blow the Whistle on Violence</em>&rdquo; campaign. Their cause-related marketing was done through their special &ldquo;Social Inventions&rdquo; department.'),
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(2376, 242, 2, 41, 0, 'Established in 1985 and founded specifically to support causes, this leading long distance company working for peace, human rights, equality, education, and the environment donated one percent of each customer''s long distance phone charges to thirty-six nonprofit organizations a year. Working Assets has strived for citizen action. Listing two political issues per month along with the politician''s names and phone numbers on your phone bill, they let you make free calls for citizen action. Each alert generated between 30-50,000 calls and letters. As of 1998, customer donations grew to $16 million.'),
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(2235, 240, 2, 50, 1, '<strong>Time Warner &amp; Literacy</strong>'),
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(2143, 218, 3, 73, 0, '388'),
(2144, 218, 3, 72, 0, '282'),
(2230, 244, 2, 40, 0, '1999'),
(2229, 244, 2, 39, 0, 'Adbusters Magazine'),
(2227, 244, 2, 50, 1, '<strong>Adbusters Spoof of Benetton Ad</strong>'),
(2228, 244, 2, 41, 0, 'Adbusters magazine satirized the corporate slogan "United Colors of Benetton," changing it to "True Colors of Benetton" emphasizing that advertising is all about selling products.'),
(2763, 249, 2, 40, 0, '1993'),
(2764, 249, 2, 5, 0, '"I think that over 10 percent of the U.S. population goes to bed hungry, and that''s hard to imagine. At my restaurant, like a lot of restaurants, we have extra food... And it''s just a totally logical connection that we, who often have leftover food, would want to address this problem of hunger."\r\n\r\n\r\n“The most effective way is through an organization ... called Share Our Strength ... Because American Express has provided the funding ... their dollars are actually going to connect food with someone who needs it.”\r\n\r\n'),
(2378, 242, 2, 40, 0, '1998'),
(2371, 241, 2, 50, 1, '<strong>Toyota &amp; Diversity</strong>'),
(2386, 234, 2, 40, 0, '1999'),
(2377, 242, 2, 39, 0, 'Working Assets, San Francisco'),
(2238, 240, 2, 40, 0, '1998'),
(2242, 239, 2, 40, 0, '1998'),
(2375, 242, 2, 50, 1, '<strong>Working Assets &amp; Citizen Action</strong>'),
(2372, 241, 2, 41, 1, 'The tagline reads: <em>"Many admirable qualities. A variety of colors. Sort of like people"</em> After a previously controversial full back cover ad in Jet Magazine, Toyota publicly apologized to the African American community. On May 23, 2001 Reverend Jesse Jackson threatened a boycott against Toyota accusing the company of using racist advertising and that the company fire their advertising agency for its racism and cultural insensitivity. Sensitivity to diversity became the theme of their future ad campaigns. Toyota established a ''Diversity Awareness Review Panel'''),
(2266, 237, 2, 40, 0, '1996'),
(2275, 236, 2, 50, 1, '<strong>Tanqueray &amp; AIDS Ride</strong>'),
(2363, 235, 2, 50, 1, '<strong>Starbucks &amp; CARE</strong>'),
(2385, 234, 2, 39, 0, 'Doyle Advertising, Boston'),
(2384, 234, 2, 41, 1, '"<em>Sometimes the only way to work it out, is to work out</em>," the tagline is: "<em>Be Strong</em>." Ryka made a strong commitment to helping battered women and focused on this cause as an integral part of their company image and marketing efforts. In 1992 they partnered with the Rose Foundation which distributed money to programs that helped abused women. Seven percent of the company''s earnings went to the group. In 1995 Ryka was acquired by a larger corporation and was no longer affiliated with the Rose Foundation. Ryka partnered with a women&rsquo;s charitable foundation, similar to the affiliation the brand once had with the ROSE foundation, called <em>Another Chance</em>. Ryka contributed one percent of 1999 sales generated at Lady Foot Locker to <em>Another Chance</em>.'),
(2383, 234, 2, 50, 1, '<strong>Ryka "Be Strong"</strong>'),
(2388, 233, 2, 41, 1, 'Tagline: "<em>Be comfortable. Uncompromise. Start with your feet</em>." Rockport sales increased by approximately $21.4 million in 1998 due to the success of their new products and marketing campaigns. This example is from their &ldquo;Uncompromise&reg;&rdquo; advertising campaign, featuring contemporary personalities such as Tony&reg; nominee John Leguizamo (&ldquo;I am comfortable laughing at myself&rdquo;), and the world&rsquo;s most famous drag queen, RuPaul, dressed as a man (&ldquo;I am comfortable being a man&rdquo;).'),
(2387, 233, 2, 50, 1, '<strong>Rockport "Uncompromise"</strong>'),
(2319, 230, 2, 50, 1, '<strong>Phillips Petroleum &amp; Wildlife</strong>'),
(2322, 230, 2, 40, 0, '1999'),
(2343, 229, 2, 50, 1, '<strong>Philip Morris &amp; Literacy</strong>'),
(2330, 228, 2, 40, 0, '1990'),
(2334, 227, 2, 40, 0, '1998'),
(2339, 226, 2, 50, 1, '<strong>Nike and "PLAY"</strong>'),
(2341, 226, 2, 39, 0, 'Weiden and Kennedy, Portland'),
(2342, 226, 2, 40, 0, '1999'),
(2345, 229, 2, 39, 0, 'Phillip Morris Companies Inc.'),
(2346, 229, 2, 40, 0, '1990'),
(2629, 231, 2, 50, 1, '<strong>Reebok &amp; Amnesty</strong>'),
(2357, 224, 2, 39, 0, 'AdBuster Magazine'),
(2358, 224, 2, 40, 0, '1990'),
(2404, 223, 2, 41, 1, 'Mavis Beacon is a successful, educated black woman who has taken her teaching career to another level. She&rsquo;s the star of Mindscapes&rsquo; popular software, &ldquo;<em>Mavis Beacon Teaches Typing</em>.&rdquo; Mavis has been teaching typing for eleven years. This African-American woman on the software box certainly attracts attention. She has her own web site as well as a philanthropic program called &ldquo;<em>Mavis Cares</em>&rdquo; that donates software to nonprofit organizations specializing in job-training skills. She also gets a lot of mail and requests for speaking engagements. People call her for interviews and ask where she&rsquo;s teaching these days. The only problem is... she&rsquo;s fictional. Mavis is purely a digital creation. Box promotions featured the United Negro College Fund slogan &ldquo;<em>The mind is a terrible thing to waste</em>.&rdquo;'),
(2403, 223, 2, 50, 1, '<strong>&ldquo;Mavis Cares&rdquo; &amp; Education</strong>'),
(2395, 232, 2, 50, 1, '<strong>The Rockport Experience</strong>'),
(2398, 232, 2, 40, 0, '1997'),
(2602, 225, 2, 39, 0, 'Weiden and Kennedy, Portland'),
(2600, 225, 2, 50, 1, '<strong>Nike "Let Me Play"</strong>'),
(2405, 223, 2, 39, 0, 'Mindscape'),
(2406, 223, 2, 40, 0, '1990'),
(2423, 222, 2, 50, 1, '<strong>Kenneth Cole &amp; AIDS</strong>'),
(2419, 221, 2, 50, 1, '<strong>Kenneth Cole &amp; HIV</strong>'),
(2417, 220, 2, 39, 0, 'Kenneth Cole Productions'),
(2418, 220, 2, 40, 0, '1993'),
(2422, 221, 2, 40, 0, '1994'),
(2426, 222, 2, 40, 0, '1993'),
(2429, 219, 2, 39, 0, 'Kenneth Cole Productions'),
(2430, 219, 2, 40, 0, '1998'),
(2433, 218, 2, 39, 0, 'Leo Burnett Worldwide, Chicago'),
(2434, 218, 2, 40, 0, '1998'),
(2438, 217, 2, 40, 0, '1999'),
(2444, 216, 2, 41, 1, 'In 1994, GM partnered with The Nature Conservancy and committed to donating $5 million over the next five years to fund domestic and international conservation efforts, as well as to donating GMC trucks to Conservancy preserves around the world. The automaker&rsquo;s fuel efficient Chevrolet Geo Line sponsors an environmental tree program that has planted over 150,000 trees in the past few years. Environmentalists consider the campaign to be &ldquo;<em>greenwashing</em>&rdquo; because GM has been a &ldquo;l<em>eader in the lobby against improved fuel efficiency in cars, and that lack of fuel efficiency is one of the primary causes of the greenhouse effect</em>,&rdquo; says a toxic trade campaigner with Greenpeace in New York. There have been many controversial issues surrounding General Motors&rsquo; policies. Filmmaker Michael Moore directed a documentary, &ldquo;Roger and Me&rdquo; that was an expos&eacute; of GM, including poor working conditions in their factories, low wages, and environmental problems. Meanwhile, seven pages of GM&rsquo;s website focuses on their environmental principles, how they are a responsible corporate citizen dedicated to protecting human health, natural resources and the global environment.'),
(2443, 216, 2, 50, 1, '<strong>GM &amp; The Nature Conservancy</strong>'),
(2446, 216, 2, 40, 0, '1994'),
(2449, 215, 2, 39, 0, 'Harris Marketing Group, Ann Arbor; photographer: Matthew Rolston'),
(2450, 215, 2, 40, 0, '1998'),
(2453, 214, 2, 39, 0, 'Ford Motor Company'),
(2454, 214, 2, 40, 0, '1998'),
(2457, 213, 2, 39, 0, 'Esprit'),
(2458, 213, 2, 40, 0, '1990'),
(2461, 212, 2, 39, 0, 'Esprit, photographer:Toscani'),
(2462, 212, 2, 40, 0, '1990'),
(2465, 211, 2, 39, 0, 'Hal Riney & Partners, San Francisco'),
(2466, 211, 2, 40, 0, '1998'),
(2470, 210, 2, 40, 0, '1994'),
(2474, 209, 2, 40, 0, '1995'),
(2590, 207, 2, 50, 1, '<strong>Chevron &amp; "People Do"</strong>'),
(2481, 206, 2, 39, 0, 'Goodby, Silverstein & Partners, San Francisco '),
(2482, 206, 2, 40, 0, '1995'),
(2485, 205, 2, 39, 0, 'Goodby, Silverstein & Partners, San Francisco '),
(2486, 205, 2, 40, 0, '1998'),
(2489, 204, 2, 39, 0, 'The Body Shop International'),
(2490, 204, 2, 40, 0, '1998'),
(2507, 201, 2, 50, 1, '<strong>Benetton &amp; United Colors</strong>'),
(2510, 201, 2, 40, 0, '1986'),
(2513, 199, 2, 39, 0, 'Oliviero Toscani, Tibor Kalman'),
(2514, 199, 2, 40, 0, '1993'),
(2517, 198, 2, 39, 0, 'Oliviero Toscani'),
(2518, 198, 2, 40, 0, '1998'),
(2521, 197, 2, 39, 0, 'AdBuster Magazine'),
(2522, 197, 2, 40, 0, '1999'),
(2561, 195, 2, 50, 1, '<strong>Avon &amp; "Take the Pledge Drive"</strong>'),
(2562, 195, 2, 41, 0, 'This ad is for Avon''s 3-day walk for breast cancer, “Take the Avon Pledge For Better Breast Health.” In 1998 Avon was recognized as a leader in cause branding programs aimed at raising awareness of breast cancer. Avon’s 450,000 sales representatives raised funds dollar by dollar via sales of Pink Ribbon products. Avon’s Breast Cancer Awareness crusade is the largest corporate supporter of breast health programs in America. It was designed to educate women about breast cancer and to provide more low income, minority, and older women access to early detection services. The creative strategy was to create a “Take The Pledge” drive. The national theme was designed to raise breast cancer awareness among women. Between 1993 and 1998, the program raised more than $50 million worldwide for breast-cancer education and access to early detection services. The money was distributed through the YWCA of the USA and the National Alliance of Breast Cancer Organizations. Avon planned to raise another $50 million by the year 2000, bringing the total to $100 million.'),
(2563, 195, 2, 39, 0, 'Palotta TeamWorks, Los Angeles '),
(2564, 195, 2, 40, 0, '1999'),
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(2608, 224, 3, 73, 0, '432'),
(2609, 224, 3, 72, 0, '327'),
(2740, 247, 2, 40, 0, '1995'),
(2739, 247, 2, 39, 0, 'Weiden and Kennedy, Portland'),
(2623, 225, 3, 74, 0, '8'),
(2624, 225, 3, 75, 0, '3'),
(2625, 225, 3, 77, 0, 'a:24:{s:8:"FileName";s:36:"dfcc8851f1b3437b03c18b9b20ee1d99.jpg";s:12:"FileDateTime";i:1321933259;s:8:"FileSize";i:15941;s:8:"FileType";i:2;s:8:"MimeType";s:10:"image/jpeg";s:13:"SectionsFound";s:30:"ANY_TAG, IFD0, THUMBNAIL, EXIF";s:8:"COMPUTED";a:7:{s:4:"html";s:22:"width="60" height="60"";s:6:"Height";i:60;s:5:"Width";i:60;s:7:"IsColor";i:1;s:17:"ByteOrderMotorola";i:1;s:18:"Thumbnail.FileType";i:2;s:18:"Thumbnail.MimeType";s:10:"image/jpeg";}s:10:"ImageWidth";i:60;s:11:"ImageLength";i:60;s:13:"BitsPerSample";i:8;s:11:"Compression";i:1;s:25:"PhotometricInterpretation";i:3;s:11:"Orientation";i:1;s:15:"SamplesPerPixel";i:1;s:11:"XResolution";s:12:"720000/10000";s:11:"YResolution";s:12:"720000/10000";s:14:"ResolutionUnit";i:2;s:8:"Software";s:29:"Adobe Photoshop CS5 Macintosh";s:8:"DateTime";s:19:"2011:11:21 22:40:37";s:16:"Exif_IFD_Pointer";i:236;s:9:"THUMBNAIL";a:6:{s:11:"Compression";i:6;s:11:"XResolution";s:4:"72/1";s:11:"YResolution";s:4:"72/1";s:14:"ResolutionUnit";i:2;s:21:"JPEGInterchangeFormat";i:374;s:27:"JPEGInterchangeFormatLength";i:1675;}s:10:"ColorSpace";i:65535;s:14:"ExifImageWidth";i:60;s:15:"ExifImageLength";i:60;}'),
(2743, 246, 2, 5, 0, 'The voice-over says: “Imagine—if every time you bought anything with your American Express card, you helped feed someone who is hungry.” The words, “Charge Against Hunger,” and “Do More” appear. Consumers have criticized American Express for using John Lennon’s song. They feel that the true meaning of the song is being corrupted by American Express. One common problem with cause marketing strategies is that companies don’t want the public to know the exact amount of their profits. “A portion of the proceeds will be donated” is ambiguous. American Express, on the other hand, publishes a detailed report listing the exact amounts that each local charity receives.'),
(2741, 246, 2, 50, 1, '<strong>Amex &amp; Charge Against Hunger</strong>');
INSERT INTO `omeka_element_texts` (`id`, `record_id`, `record_type_id`, `element_id`, `html`, `text`) VALUES
(2742, 246, 2, 41, 0, 'Their advertising promotion, "Charge Against Hunger" began in 1993, lasted four years and donated more than $20 million to hunger relief. For every purchase made with an American Express card for over a period of three months, the company pledged three cents on each transaction–up to a maximum of $5 million a year–to the Washington, DC-based anti-hunger organization, "Share Our Strength." The annual charity drive helped raise $16 million over a period of four years for hunger relief. As a result of the program, card transactions increased and more merchants now accept the card. Ad: John Lennon’s song “Imagine” plays in the background. The voice-over says: “Imagine—if every time you bought anything with your American Express card, you helped feed someone who is hungry.” The words, “Charge Against Hunger,” and “Do More” appear. Consumers have criticized American Express for using John Lennon’s song. They feel that the true meaning of the song is being corrupted by American Express. One common problem with cause marketing strategies is that companies don’t want the public to know the exact amount of their profits. “A portion of the proceeds will be donated” is ambiguous. American Express, on the other hand, publishes a detailed report listing the exact amounts that each local charity receives.'),
(2737, 247, 2, 50, 1, '<strong>Nike &amp; "Let Me Play"</strong>'),
(2738, 247, 2, 41, 0, 'Nike “Let Me Play” award winning campaign ads are an extension of Nike’s 1995 series promoting women’s sports. This campaign portrays girls in a positive light. Nike received a Corporate Vision award from Girls Inc., New York, for Nike’s efforts to improve the public perception of girls and women by showing them as capable, competent, competitive and strong. '),
(2585, 200, 2, 40, 0, '1999'),
(2589, 208, 2, 40, 0, '1994'),
(2593, 207, 2, 40, 0, '1999'),
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(2554, 196, 2, 41, 0, 'Their whole brand identity is based upon their values. Ben & Jerry’s is regarded as a prototype of a “socially responsible corporation” because it gives away 7.5% of its pretax profits to charity, limits salaries of top executives, and conspicuously supports social causes. Ben and Jerry’s built their business with a social conscience to give back to the community that supports them. They began by giving away free ice cream and sponsoring local festivals, but as the company grew, their efforts became more ambitious. Other than ice cream and yogurt, the company is best known or bringing “sixties” values to today’s business world. They create themes around each flavor and part of the proceeds are donated to a cause, enabling the consumer to feel good about spending extra money when purchasing their product. Some examples of their causes are: introducing a product called “peace pops” as part of a campaign advocating massive reductions in the military budget; opening a shop in Harlem, New York providing jobs scooping ice cream to homeless men, purchasing supplies from minority or disadvantaged suppliers. In spite of much criticism and controversy over the years, Ben & Jerry built a national franchise spread across 15 countries, with $174 million in sales by 1997.'),
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(2773, 250, 2, 41, 0, 'Nike “Let Me Play” award winning campaign ads are an extension of Nike’s 1995 series promoting women’s sports. This campaign portrays girls in a positive light. Nike received a Corporate Vision award from Girls Inc., New York, for Nike’s efforts to improve the public perception of girls and women by showing them as capable, competent, competitive and strong. '),
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(2761, 249, 2, 41, 0, 'The 60 second television spot features Danny Meyer, owner of New York’s Union Square Cafe. American Express, national sponsor of Share Our Strength’s 1992 and 1993 Taste of the Nation events, is providing the funding. Meyer was active in raising money for hunger relief and served as the New York chairman of SOS Taste of the Nation events in 1991 and 1992, and lead the country in total funds raised in 1992. He is also responsible for mobilizing hundreds of other top restaurateurs and chefs for the cause. The television spot contrasts New York’s Urban setting, with scenes of soup kitchens and hungry people, with the interior of Meyer’s Union Square Cafe. '),
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(2724, 254, 2, 50, 1, '<strong>Citizen Designer</strong>'),
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-- --------------------------------------------------------

--
-- Table structure for table `omeka_entities`
--

CREATE TABLE IF NOT EXISTS `omeka_entities` (
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--
-- Dumping data for table `omeka_entities`
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INSERT INTO `omeka_entities` (`id`, `first_name`, `middle_name`, `last_name`, `email`, `institution`) VALUES
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-- --------------------------------------------------------

--
-- Table structure for table `omeka_entities_relations`
--

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-- --------------------------------------------------------

--
-- Table structure for table `omeka_items`
--

CREATE TABLE IF NOT EXISTS `omeka_items` (
  `id` int(10) unsigned NOT NULL AUTO_INCREMENT,
  `item_type_id` int(10) unsigned DEFAULT NULL,
  `collection_id` int(10) unsigned DEFAULT NULL,
  `featured` tinyint(1) NOT NULL,
  `public` tinyint(1) NOT NULL,
  `modified` timestamp NOT NULL DEFAULT CURRENT_TIMESTAMP ON UPDATE CURRENT_TIMESTAMP,
  `added` timestamp NOT NULL DEFAULT '0000-00-00 00:00:00',
  PRIMARY KEY (`id`),
  KEY `item_type_id` (`item_type_id`),
  KEY `collection_id` (`collection_id`),
  KEY `public` (`public`),
  KEY `featured` (`featured`)
) ENGINE=MyISAM  DEFAULT CHARSET=utf8 COLLATE=utf8_unicode_ci AUTO_INCREMENT=260 ;

--
-- Dumping data for table `omeka_items`
--

INSERT INTO `omeka_items` (`id`, `item_type_id`, `collection_id`, `featured`, `public`, `modified`, `added`) VALUES
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-- --------------------------------------------------------

--
-- Table structure for table `omeka_items_section_pages`
--

CREATE TABLE IF NOT EXISTS `omeka_items_section_pages` (
  `id` int(10) unsigned NOT NULL AUTO_INCREMENT,
  `item_id` int(10) unsigned DEFAULT NULL,
  `page_id` int(10) unsigned NOT NULL,
  `text` text COLLATE utf8_unicode_ci,
  `caption` text COLLATE utf8_unicode_ci,
  `order` tinyint(3) unsigned NOT NULL,
  PRIMARY KEY (`id`)
) ENGINE=MyISAM  DEFAULT CHARSET=utf8 COLLATE=utf8_unicode_ci AUTO_INCREMENT=10 ;

-- --------------------------------------------------------

--
-- Table structure for table `omeka_item_types`
--

CREATE TABLE IF NOT EXISTS `omeka_item_types` (
  `id` int(10) unsigned NOT NULL AUTO_INCREMENT,
  `name` varchar(255) COLLATE utf8_unicode_ci NOT NULL,
  `description` text COLLATE utf8_unicode_ci,
  PRIMARY KEY (`id`),
  UNIQUE KEY `name` (`name`)
) ENGINE=MyISAM  DEFAULT CHARSET=utf8 COLLATE=utf8_unicode_ci AUTO_INCREMENT=14 ;

--
-- Dumping data for table `omeka_item_types`
--

INSERT INTO `omeka_item_types` (`id`, `name`, `description`) VALUES
(1, 'Document', 'A resource containing textual data.  Note that facsimiles or images of texts are still of the genre text.'),
(3, 'Moving Image', 'A series of visual representations that, when shown in succession, impart an impression of motion.'),
(4, 'Oral History', 'A resource containing historical information obtained in interviews with persons having firsthand knowledge.'),
(5, 'Sound', 'A resource whose content is primarily intended to be rendered as audio.'),
(6, 'Still Image', 'A static visual representation. Examples of still images are: paintings, drawings, graphic designs, plans and maps.  Recommended best practice is to assign the type "text" to images of textual materials.'),
(7, 'Website', 'A resource comprising of a web page or web pages and all related assets ( such as images, sound and video files, etc. ).'),
(8, 'Event', 'A non-persistent, time-based occurrence.  Metadata for an event provides descriptive information that is the basis for discovery of the purpose, location, duration, and responsible agents associated with an event. Examples include an exhibition, webcast, conference, workshop, open day, performance, battle, trial, wedding, tea party, conflagration.'),
(9, 'Email', 'A resource containing textual messages and binary attachments sent electronically from one person to another or one person to many people.'),
(10, 'Lesson Plan', 'Instructional materials.'),
(11, 'Hyperlink', 'Title, URL, Description or annotation.'),
(12, 'Person', 'An individual, biographical data, birth and death, etc.'),
(13, 'Interactive Resource', 'A resource requiring interaction from the user to be understood, executed, or experienced. Examples include forms on Web pages, applets, multimedia learning objects, chat services, or virtual reality environments.');

-- --------------------------------------------------------

--
-- Table structure for table `omeka_item_types_elements`
--

CREATE TABLE IF NOT EXISTS `omeka_item_types_elements` (
  `id` int(10) unsigned NOT NULL AUTO_INCREMENT,
  `item_type_id` int(10) unsigned NOT NULL,
  `element_id` int(10) unsigned NOT NULL,
  `order` int(10) unsigned DEFAULT NULL,
  PRIMARY KEY (`id`),
  UNIQUE KEY `item_type_id_element_id` (`item_type_id`,`element_id`),
  KEY `item_type_id` (`item_type_id`),
  KEY `element_id` (`element_id`)
) ENGINE=MyISAM  DEFAULT CHARSET=utf8 COLLATE=utf8_unicode_ci AUTO_INCREMENT=48 ;

--
-- Dumping data for table `omeka_item_types_elements`
--

INSERT INTO `omeka_item_types_elements` (`id`, `item_type_id`, `element_id`, `order`) VALUES
(1, 1, 7, NULL),
(2, 1, 1, NULL),
(3, 6, 7, NULL),
(6, 6, 10, NULL),
(7, 3, 7, NULL),
(8, 3, 11, NULL),
(9, 3, 12, NULL),
(10, 3, 13, NULL),
(11, 3, 14, NULL),
(12, 3, 5, NULL),
(13, 5, 7, NULL),
(14, 5, 11, NULL),
(15, 5, 15, NULL),
(16, 5, 5, NULL),
(17, 4, 7, NULL),
(18, 4, 11, NULL),
(19, 4, 15, NULL),
(20, 4, 5, NULL),
(21, 4, 2, NULL),
(22, 4, 3, NULL),
(23, 4, 4, NULL),
(24, 4, 16, NULL),
(25, 9, 17, NULL),
(26, 9, 18, NULL),
(27, 9, 20, NULL),
(28, 9, 19, NULL),
(29, 9, 21, NULL),
(30, 9, 22, NULL),
(31, 9, 23, NULL),
(32, 10, 24, NULL),
(33, 10, 25, NULL),
(34, 10, 26, NULL),
(35, 10, 11, NULL),
(36, 10, 27, NULL),
(37, 7, 6, NULL),
(38, 11, 28, NULL),
(39, 8, 29, NULL),
(40, 8, 30, NULL),
(41, 8, 11, NULL),
(42, 12, 31, NULL),
(43, 12, 32, NULL),
(44, 12, 33, NULL),
(45, 12, 34, NULL),
(46, 12, 35, NULL),
(47, 12, 36, NULL);

-- --------------------------------------------------------

--
-- Table structure for table `omeka_mime_element_set_lookup`
--

CREATE TABLE IF NOT EXISTS `omeka_mime_element_set_lookup` (
  `id` int(10) unsigned NOT NULL AUTO_INCREMENT,
  `element_set_id` int(10) unsigned NOT NULL,
  `mime` varchar(255) COLLATE utf8_unicode_ci NOT NULL,
  PRIMARY KEY (`id`),
  UNIQUE KEY `mime` (`mime`)
) ENGINE=MyISAM  DEFAULT CHARSET=utf8 COLLATE=utf8_unicode_ci AUTO_INCREMENT=35 ;

--
-- Dumping data for table `omeka_mime_element_set_lookup`
--

INSERT INTO `omeka_mime_element_set_lookup` (`id`, `element_set_id`, `mime`) VALUES
(1, 5, 'image/bmp'),
(2, 5, 'image/gif'),
(3, 5, 'image/ief'),
(4, 5, 'image/jpeg'),
(5, 5, 'image/pict'),
(6, 5, 'image/pjpeg'),
(7, 5, 'image/png'),
(8, 5, 'image/tiff'),
(9, 5, 'image/vnd.rn-realflash'),
(10, 5, 'image/vnd.rn-realpix'),
(11, 5, 'image/vnd.wap.wbmp'),
(12, 5, 'image/x-icon'),
(13, 5, 'image/x-jg'),
(14, 5, 'image/x-jps'),
(15, 5, 'image/x-niff'),
(16, 5, 'image/x-pcx'),
(17, 5, 'image/x-pict'),
(18, 5, 'image/x-quicktime'),
(19, 5, 'image/x-rgb'),
(20, 5, 'image/x-tiff'),
(21, 5, 'image/x-windows-bmp'),
(22, 5, 'image/x-xbitmap'),
(23, 5, 'image/x-xbm'),
(24, 5, 'image/x-xpixmap'),
(25, 5, 'image/x-xwd'),
(26, 5, 'image/x-xwindowdump'),
(27, 6, 'video/x-msvideo'),
(28, 6, 'video/avi'),
(29, 6, 'video/msvideo'),
(30, 6, 'video/x-mpeg'),
(31, 6, 'video/x-ms-asf'),
(32, 6, 'video/mpeg'),
(33, 6, 'video/quicktime'),
(34, 6, 'video/x-ms-wmv');

-- --------------------------------------------------------

--
-- Table structure for table `omeka_options`
--

CREATE TABLE IF NOT EXISTS `omeka_options` (
  `id` int(10) unsigned NOT NULL AUTO_INCREMENT,
  `name` varchar(200) COLLATE utf8_unicode_ci NOT NULL,
  `value` text COLLATE utf8_unicode_ci,
  PRIMARY KEY (`id`),
  UNIQUE KEY `name` (`name`)
) ENGINE=MyISAM  DEFAULT CHARSET=utf8 COLLATE=utf8_unicode_ci AUTO_INCREMENT=585 ;

--
-- Dumping data for table `omeka_options`
--

INSERT INTO `omeka_options` (`id`, `name`, `value`) VALUES
(1, 'omeka_version', '1.4.1'),
(566, 'administrator_email', 'judith@judithstudio.com'),
(567, 'copyright', 'Judith Schwartz'),
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(1, 1, 1, 0, 0, 'About', 'about', '<p align="justified">\r\nThis is an example page. I will be adding stuff about the collection on here and an image</p>\r\n<p>This is a paragraph that will have info soon</p>\r\n<br></br>\r\n<p>Testing out another paragraph</p>\r\n<b>I want this to be bold text</b>\r\n<br> </br>\r\n<br> </br>\r\n\r\n', '2011-11-08 23:34:52', '2011-10-24 03:25:56', 0, 0, ''),
(2, 1, 1, 1, 1, 'Contact', 'contact', '<h2>For more info about this collection, please email me:\r\n<a href="mailto:info@judithstudio.com">\r\n\r\n<b>info@judithstudio.com</b></a></h2>\r\n<br> </br>\r\n<p>231 E. Fifth Street no.6 • New York, New York 10003<p>\r\n<br> </br>\r\n\r\n\r\n\r\n<a href="http://www.linkedin.com/in/judithschwartz" target="_blank" </a>\r\n      \r\n          <img src="http://www.linkedin.com/img/webpromo/btn_viewmy_160x33.png" width="160" height="33" border="0" alt="View Judith  Schwartz''s profile on LinkedIn">\r\n        \r\n', '2011-11-22 19:15:35', '2011-10-28 02:58:03', 5, 0, ''),
(5, 1, 1, 1, 1, 'Terms of Service', 'terms-of-service', '<div class="container">\r\n  <div class="content">\r\n     <h2>Fair Use Copyright Laws</h2>\r\n  <p></p> \r\n <h3><p>The advertisements digitized for this project were scanned from magazines and published after 1923. Some are low resolution and copied from the web. Therefore, the majority of ads represented in this resource are NOT in the PUBLIC DOMAIN. </h3</p>\r\n     <h3><p>The ads may be viewed and printed out by anyone for research, teaching, private study, or general interest. </p></h3>\r\n  <!-- end .container --></div>\r\n</body>\r\n</html>\r\n<br> </br>\r\n<br> </br>', '2011-11-21 04:15:37', '2011-11-09 16:45:23', 0, 0, ''),
(8, 1, 1, 1, 1, 'Sources', 'sources', '<h2>To find the bibliography click the link below:</h2>\r\n\r\n<a href="http://wotan.liu.edu/omeka/judith/bibliography/" target="_blank"><h1><b>Bibliography</b></a> <h1>\r\n\r\n<body>\r\n<h2>List of company partnerships that will eventually be included in the 1990s print collection:</h2>\r\n<ul>\r\n<li>• Canon-Missing children</li>\r\n<li>• Home Depot-Community efforts, affordable housing</li>\r\n<li>• Sara Lee-Front Runner Awards Program calls attention to women’s accomplishments</li>\r\n<li>• Liz Claiborne-Women’s work program, funds women’s shelters</li>\r\n<li>• Ralston Purina-Pet’s for people program, pet adoption</li>\r\n<li>• Kraft General Foods-Scholarship college programs for African Americans</li> \r\n<li>• Allstate-Community outreach</li>\r\n<li>• Rite Aid-Children’s Miracle Network Campaign</li>\r\n<li>• Post Cereal-Second Harvest Food Banks</li>\r\n<li>• Pfizer-Combats chronic poverty</li>\r\n<li>• Servistar-‘Good Neighbor. Good Advice’</li>\r\n<li>• Rubbermaid-Habitat for Humanity</li>\r\n<li>• Dow Chemical-Habitat for Humanity</li>\r\n<li>• Maxwell House Coffee-Red Cross</li>\r\n<li>• Cloud Nine- Rainforest Alliance ECO-O.K.</li>\r\n<li>• Sears Roebuck & Co.-Special Olympics/Gilda’s clubs</li>\r\n<li>• Nestle-Raises kid’s awareness about preservation of endangered animals</li>\r\n<li>• Blockbuster Entertainment-KidPrint, missing children’s video ID program</li>\r\n<li>• FTD Florists-Sells potpourri for the benefit of children’s Miracle Network</li>\r\n<li>• Zip-Loc-Links with environmental causes by communicating the brand’s usage opportunities amongst fishing enthusiasts</li>\r\n<li>• Little Ceaser’s-Employs lots of teenagers, has championed disadvantaged youth by supporting efforts to improve educational opportunities</li>\r\n<li>• Budweiser-Associated with Muscular Dystrophy for more than 15 years</li>\r\n<li>• Heinz-Family</li> \r\n<li>• Midas Safety-Car seats for babies</li> \r\n<li>• Kimberly Clark-Builds parks for kids</li> \r\n<li>• MTV-Voter registration</li>\r\n<li>• Nickelodeon-AIDS</li> \r\n<li>• Hewlett Packard-reserves all of its CRM dollars to children between the ages of six through twelve, with an emphasis on girls in science and math</li>\r\n<li>• Molson Breweries-HIV/AIDs charities</li>\r\n<li>• Lady Footlocker-Fights violence against women</li> \r\n<li>• Dollar Rent A Car-Special Olympics</li> \r\n<li>• Nabisco-World Life Fund, endangered species cookies</li>\r\n<li>• Pizza Hut-“Book-it” literacy program</li>\r\n<li>• Arby’s-Big Brothers and Big Sisters</li>\r\n<li>• Subway-“A heroes for hunger” food drive</li>\r\n<li>• AT&T-Save the Children</li>\r\n<li>• Adolph Coors-Promotes literacy</li>\r\n<li>• Polaroid-Kids and self esteem</li>\r\n<li>• Pepsi-Anti-dropout program</li>\r\n</ul>\r\n</body>', '2011-11-24 23:24:11', '2011-11-24 02:38:41', 0, 0, ''),
(9, 1, 1, 1, 0, 'Bibliography', 'bibliography', '<body>\r\n<h2>This page will contain the bibliography (to come)</h2>\r\n</dd>\r\n<d1>\r\n<dt>HTML</dt>\r\n<dd> \r\n\r\n 2.  Cone, Carol L. ‘Doing Well by Doing Good’ Association Management, April 1996, p. 103+. \r\n\r\n 3.  Eisman, Regina. ‘Sweet Charity’ Incentive, December 1992, p. 24+.\r\n\r\n 4.  Steckel, Richard and Robin Simons. Doing Best by Doing Good:  \r\n	How to Use Public-Purpose Partnerships to Boost Corporate Profits and Benefit Your Community. (New York, Penguin Group, 1992). \r\n\r\n 5.  Kelley, Bill. ‘Cause-Related Marketing: Doing Well While Doing Good’ Sales and Marketing Management, March 1991, p.60+. \r\n1.  Popcorn, Faith and Lys Marigold. Clicking  (New York: Harper Business, 1997), p. 316.\r\n\r\nChapter 2\r\n\r\n 2.  Ibid. p.325\r\n\r\n 3.  Ibid. p.340\r\n\r\n 4.  Silverman, Dick. ‘Give an Incentive and They Will Buy’ Footwear News, 14 February 1994, p. 112.\r\n\r\n 5.  Kiger, Patrick J. ‘Buy a Lipstick and Better the World?’ Good Housekeeping, September 1995, p. 76-7.\r\n\r\n 6.  Cone, Carol L. ‘Doing Well by Doing Good’ Association Management, April 1996, p. 103+.\r\n\r\n 7.  Ibid.\r\n\r\n 8.  Smith, Geoffrey and Ron Stodghill II. ‘Are Good Causes Good Marketing?’ Business Week, March 1994, p. 64(2).\r\n\r\n 9.  Smithsonion National Museum of American History, press releases: (http://www.si.edu/nmah\r\n\r\n10. Ibid.\r\n\r\n11. Naughton, Julie. ‘Conscience Makes Cash, Says CARE.’ HFN The Weekly Newspaper for the Home Furnishing Network, 1996, p. 14(2).\r\n\r\n12. Naughton.\r\n\r\n13. Kehoe, Ann-Margaret. ‘Tabletop Vendors Really CARE: Cause-Related Marketing Brings License Revenues to Post WWII International Relief Agency.’ HFD—The Weekly Home Furnishings Newspaper, June 21, 1993, p. 58(1).\r\n\r\n14. Hart, Elena. ‘Tie Makers Still Sticking Their Necks Out for Good Causes’ Daily New Record, 13 June 1994, p. 16(3).\r\n\r\n15. Kadlec, Daniel. ‘The New World of Giving: Companies Are Doing More Good, and Demanding More Back.’ Time, 5 May 1997, p. 62(3).\r\n\r\n16. Kelley, Bill. ‘Cause-Related Marketing: Doing Well While Doing Good’ Sales and Marketing Management, March 1991, p. 60+. \r\n\r\n17. Blackwood, Francy. ‘Cause Marketing Puts Spirit of Giving into Buying.’ San Francisco Business Times, 14 November 1997, p. 4A(2).\r\n\r\n18. Ibid.\r\n\r\n19. Stainburn, Samantha. ‘New Year New You: Sell the Sizzle—It’s Not Selling Out’ Who Cares, Jan/Feb 1998, p. 30.\r\n\r\n20. Polansky, Jonathan. Personal interview via email, 14 June 1999.\r\n\r\n21. Elliot, Stuart. ‘AIDS, The War Isn’t Over, Gains Some New Marketing Generals and Unpaid Foot Soldiers’  The New York Times, 17 March 1999, p. C6.\r\n\r\n22. Ibid.\r\n\r\n23. Carroll, Archie B. ‘The Four Faces of Corporate Citizenship’ Business and Society Review, 1998, p. 1-7.\r\n\r\n24. Kadlec, Daniel. ‘The New World of Giving’ Time, 5 May 1997, p. 62-4.\r\n\r\n25. Ibid.\r\n\r\n26. Ibid.\r\n\r\n27. Reed, Betsy. ‘The Business of Social Responsibility’ Dollars and Sense, May/June 1998, p. 7+.\r\n\r\n28. Ibid.\r\n\r\n29. Gordon, Richard M. ‘Good Doers’ Marketing Management, Summer 1996, p.68+.\r\n\r\n30. Coolidge, Shelley Donald. ‘Cause-Marketing: Companies Look Beyond the Bottom Line.’ Christian Science Monitor, 7 March 1994, 2 pp. Online, Internet.\r\n\r\n31. Carroll.\r\n\r\n32. Ibid.\r\n\r\n33. Ibid.\r\n\r\n34. Kadlec.\r\n\r\n35. Stainburn, Samantha. ‘Summit Scoop’ Who Cares, Jan/Feb 1998, p. 8.\r\n\r\n', '2011-11-24 19:44:45', '2011-11-24 03:33:53', 0, 0, '');

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(55, 'recycling'),
(56, 'trees'),
(57, 'environmental'),
(58, 'outdoor'),
(59, 'recycle'),
(60, 'automotive'),
(61, 'youth'),
(62, 'education'),
(63, 'AIDS'),
(64, 'HIV'),
(65, 'AmFAR'),
(66, 'footwear'),
(67, 'HELP USA'),
(68, 'computer software'),
(69, 'empowerment'),
(70, 'sports'),
(71, 'literacy'),
(72, 'tobacco'),
(73, 'health'),
(74, 'alcohol'),
(75, 'beverage'),
(76, 'justice'),
(77, 'awareness'),
(78, 'community'),
(79, 'communications'),
(80, 'racism'),
(81, 'citizen action'),
(82, 'equality'),
(83, 'gay rights'),
(84, 'amnesty international'),
(85, 'utilities'),
(86, 'Adbusters'),
(87, '1990s'),
(88, 'design responsibility'),
(89, 'anti-ware'),
(90, 'anti-war'),
(91, 'self-esteem'),
(92, 'anti-hunger'),
(93, 'test');

-- --------------------------------------------------------

--
-- Table structure for table `omeka_users`
--

CREATE TABLE IF NOT EXISTS `omeka_users` (
  `id` int(10) unsigned NOT NULL AUTO_INCREMENT,
  `username` varchar(30) COLLATE utf8_unicode_ci NOT NULL,
  `password` varchar(40) COLLATE utf8_unicode_ci NOT NULL,
  `salt` varchar(16) COLLATE utf8_unicode_ci DEFAULT NULL,
  `active` tinyint(1) NOT NULL,
  `role` varchar(40) COLLATE utf8_unicode_ci NOT NULL DEFAULT 'default',
  `entity_id` int(10) unsigned NOT NULL,
  PRIMARY KEY (`id`),
  UNIQUE KEY `username` (`username`),
  KEY `active_idx` (`active`),
  KEY `entity_id` (`entity_id`)
) ENGINE=MyISAM  DEFAULT CHARSET=utf8 COLLATE=utf8_unicode_ci AUTO_INCREMENT=2 ;

--
-- Dumping data for table `omeka_users`
--

INSERT INTO `omeka_users` (`id`, `username`, `password`, `salt`, `active`, `role`, `entity_id`) VALUES
(1, 'judes2', '253f11f2beaf073460aa1fa46a08cb09677a93f2', 'b0c7dabd1a232e25', 1, 'super', 1);

-- --------------------------------------------------------

--
-- Table structure for table `omeka_users_activations`
--

CREATE TABLE IF NOT EXISTS `omeka_users_activations` (
  `id` int(10) unsigned NOT NULL AUTO_INCREMENT,
  `user_id` int(10) unsigned NOT NULL,
  `url` varchar(100) COLLATE utf8_unicode_ci DEFAULT NULL,
  `added` datetime DEFAULT NULL,
  PRIMARY KEY (`id`)
) ENGINE=MyISAM DEFAULT CHARSET=utf8 COLLATE=utf8_unicode_ci AUTO_INCREMENT=1 ;

