Here is an example of an ad that caused an uproar. Esprit was accused of exploiting the issue of race relations. Their advertising campaigns have been highly criticized. Esprit's reply was, “Its supposed to be campy and spoofy and fun.” President of the New York Urban League says, “I think the message here is that a black woman is a white man’s toy,” “They wouldn’t have dared to print a picture of four black men with a white woman, and therein lies the racism.” From a woman’s perspective, the ad could be misconstrued as “sweet gang rape.” 