A joint venture between American Express and the Statue of Liberty Restoration Fund led to increased profits and donations. In 1983 American Express initiated the fund raising drive with a $6 million advertising campaign that came from its marketing budget. The company raised $1.7 million in a period of three months to restore the Statue of Liberty. American Express promised to contribute a penny for each charge on an American Express card, a penny for each purchase of traveler's checks, $1 for each new card issued, and $1 for every vacation worth $500 or more sold at an American Express travel store. During that period, the use of the card went up 28 percent nationally. American Express coined the phrase "Cause-Related Marketing" during this campaign. 