a:11:{s:11:"style_sheet";s:4:"dark";s:7:"tagline";s:75:"<h3><b>Socially Responsible Advertising: </b>Altruism or Exploitation?</h3>";s:5:"about";s:1234:"<p>This Digital Repository is based on research from my master's thesis compiled from over 200 articles, books, and company websites as well as interviews. It includes examples of controversial marketing, marketing criticized as being exploitative, and related spoof ads.</p>

<p>Here is a <a href="http://bit.ly/spWXw2" target="_blank"><b>link to part of my essay</b></a> (pages 9-17) published in “Citizen Designer,” edited by Steven Heller and Véronique Vienne, Allworth Press ©2003 <b>Socially Responsible Advertising: </b>Altruism or Exploitation? </b>by Judith Schwartz</p>

<p>The image library may be used by individuals researching the social, cultural, and historical impact of cause marketing and advertising. The full scope of future research and additional exhibits will be a historical representation of “Cause Marketing” campaigns, 1960s thru present. Please see  <i>Terms of Service </i> agreement.
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<blockquote><i>“American corporations give away seven billion dollars each year to a variety of nonprofit organizations with the hope of improving their public image…”   Excerpt from “Looking Good & Doing Good” </i>Jerome L. Himmelstein, 1997 Indiana University Press
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