Timberland, the boot and outdoor clothing company based in New Hampshire gives forty hours or one week of paid leave time to all employees to perform service to their communities. "We believe that each person has the power to make a real difference," says Timberland CEO. In the fall of 1998 they launched a $10 million print advertising campaign which debuted in several major national magazines. The premise of the campaign was to inform their audience of opportunities to volunteer in their communities as well as the cause organizations with which Timberland and its employees are affiliated. 