This ad is for Avon's 3-day walk for breast cancer, “Take the Avon Pledge For Better Breast Health.” In 1998 Avon was recognized as a leader in cause branding programs aimed at raising awareness of breast cancer. Avon’s 450,000 sales representatives raised funds dollar by dollar via sales of Pink Ribbon products. Avon’s Breast Cancer Awareness crusade is the largest corporate supporter of breast health programs in America. It was designed to educate women about breast cancer and to provide more low income, minority, and older women access to early detection services. The creative strategy was to create a “Take The Pledge” drive. The national theme was designed to raise breast cancer awareness among women. Between 1993 and 1998, the program raised more than $50 million worldwide for breast-cancer education and access to early detection services. The money was distributed through the YWCA of the USA and the National Alliance of Breast Cancer Organizations. Avon planned to raise another $50 million by the year 2000, bringing the total to $100 million.