This ad is in partnership with CARE, the international relief organization that sponsors health, education, and other humanitarian aid projects. Starbucks is helping to provide clean water systems to villagers in rural Guatemala through funding of the Rural Water and Health Project. Besides water, the project also focuses on health improvements. The last paragraph of the ad reads, "because as much as we value coffee, we also value the people who give us coffee." Between 1993 and 1997 they contributed $189,361 helping 65,200 people. The Starbucks Foundation was set up in 1997 in addition to an environmental committee that looked for ways to reduce and recycle waste as well as contribute to local community efforts.