A "Passion Builder" that has extended its corporate commitment to a controversial issue–human rights. It began in 1988 with sponsorship of a musical tour featuring pop artisits including Sting and Bruce Springsteen, to raise funds for Amnesty International. The artists wore Reebok athletic shoes on stage and the company incorporated the human rights theme into its "Reebok let UBU" ad campaign. Reebok portrayed itself as a promoter of human rights in the Third World, but has been criticized for hypocritically employing workers overseas in poor conditions for low wages. Besides human rights, Reebok founded the basketball renewal project to refurbish inner-city basketball courts. The National Basketball Assoiciation coaches and players were featured at court reopenings. In 1991 they launched their Black Top line of outdoor basketball shoes.