Front cover of issue 3, oil-soaked seabirds are shown here. Established in 1991, Colors Magazine is a visual magazine published by Benetton presenting a unique view of the world focusing on topics such as racism, AIDS, multiculturism, health, and educational issues targeted to young people aged 14-20. The magazine is multilingual and has international distribution in 80 countries. 400,000 copies of the magazine are printed and it’s sold at the Benetton stores and newsstands throughout the world. Their campaigns have been referred to as "shock advertising." In an article by Hugh Aldersey Williams about Colors Magazine, he says, “There are many contradictions in the position Benetton has taken in its publishing and advertising.” He goes on to prove that the company fails at following their own advice or living up to their moral ideals. Williams gives examples of Benetton’s hypocrisy such as using the image of oil-soaked seabirds (see cover) and then featuring their involvement with motor-racing activities in an issue of Colors Magazine. 