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 2.  Cone, Carol L. ‘Doing Well by Doing Good’ Association Management, April 1996, p. 103+. 

 3.  Eisman, Regina. ‘Sweet Charity’ Incentive, December 1992, p. 24+.

 4.  Steckel, Richard and Robin Simons. Doing Best by Doing Good:  
	How to Use Public-Purpose Partnerships to Boost Corporate Profits and Benefit Your Community. (New York, Penguin Group, 1992). 

 5.  Kelley, Bill. ‘Cause-Related Marketing: Doing Well While Doing Good’ Sales and Marketing Management, March 1991, p.60+. 
1.  Popcorn, Faith and Lys Marigold. Clicking  (New York: Harper Business, 1997), p. 316.

Chapter 2

 2.  Ibid. p.325

 3.  Ibid. p.340

 4.  Silverman, Dick. ‘Give an Incentive and They Will Buy’ Footwear News, 14 February 1994, p. 112.

 5.  Kiger, Patrick J. ‘Buy a Lipstick and Better the World?’ Good Housekeeping, September 1995, p. 76-7.

 6.  Cone, Carol L. ‘Doing Well by Doing Good’ Association Management, April 1996, p. 103+.

 7.  Ibid.

 8.  Smith, Geoffrey and Ron Stodghill II. ‘Are Good Causes Good Marketing?’ Business Week, March 1994, p. 64(2).

 9.  Smithsonion National Museum of American History, press releases: (http://www.si.edu/nmah

10. Ibid.

11. Naughton, Julie. ‘Conscience Makes Cash, Says CARE.’ HFN The Weekly Newspaper for the Home Furnishing Network, 1996, p. 14(2).

12. Naughton.

13. Kehoe, Ann-Margaret. ‘Tabletop Vendors Really CARE: Cause-Related Marketing Brings License Revenues to Post WWII International Relief Agency.’ HFD—The Weekly Home Furnishings Newspaper, June 21, 1993, p. 58(1).

14. Hart, Elena. ‘Tie Makers Still Sticking Their Necks Out for Good Causes’ Daily New Record, 13 June 1994, p. 16(3).

15. Kadlec, Daniel. ‘The New World of Giving: Companies Are Doing More Good, and Demanding More Back.’ Time, 5 May 1997, p. 62(3).

16. Kelley, Bill. ‘Cause-Related Marketing: Doing Well While Doing Good’ Sales and Marketing Management, March 1991, p. 60+. 

17. Blackwood, Francy. ‘Cause Marketing Puts Spirit of Giving into Buying.’ San Francisco Business Times, 14 November 1997, p. 4A(2).

18. Ibid.

19. Stainburn, Samantha. ‘New Year New You: Sell the Sizzle—It’s Not Selling Out’ Who Cares, Jan/Feb 1998, p. 30.

20. Polansky, Jonathan. Personal interview via email, 14 June 1999.

21. Elliot, Stuart. ‘AIDS, The War Isn’t Over, Gains Some New Marketing Generals and Unpaid Foot Soldiers’  The New York Times, 17 March 1999, p. C6.

22. Ibid.

23. Carroll, Archie B. ‘The Four Faces of Corporate Citizenship’ Business and Society Review, 1998, p. 1-7.

24. Kadlec, Daniel. ‘The New World of Giving’ Time, 5 May 1997, p. 62-4.

25. Ibid.

26. Ibid.

27. Reed, Betsy. ‘The Business of Social Responsibility’ Dollars and Sense, May/June 1998, p. 7+.

28. Ibid.

29. Gordon, Richard M. ‘Good Doers’ Marketing Management, Summer 1996, p.68+.

30. Coolidge, Shelley Donald. ‘Cause-Marketing: Companies Look Beyond the Bottom Line.’ Christian Science Monitor, 7 March 1994, 2 pp. Online, Internet.

31. Carroll.

32. Ibid.

33. Ibid.

34. Kadlec.

35. Stainburn, Samantha. ‘Summit Scoop’ Who Cares, Jan/Feb 1998, p. 8.

