The voice-over says: “Imagine—if every time you bought anything with your American Express card, you helped feed someone who is hungry.” The words, “Charge Against Hunger,” and “Do More” appear. Consumers have criticized American Express for using John Lennon’s song. They feel that the true meaning of the song is being corrupted by American Express. One common problem with cause marketing strategies is that companies don’t want the public to know the exact amount of their profits. “A portion of the proceeds will be donated” is ambiguous. American Express, on the other hand, publishes a detailed report listing the exact amounts that each local charity receives.