Here is an example of a spoof Nike ad produced in Adbusters magazine. Although their advertising campaigns seem progressive and the company is a member of Business for Social Responsibility, Nike has been the target of many boycotts, repeated media investigations, and international protest. Unfortunately, Nike’s ad campaign backfired. The National Organization For Women and other women’s groups were on a crusade to publicize the exploitation of women and girls in Nike plants in Vietnam, China, and Indonesia. In 1998, Vietnamese Nike plant workers were being exposed to carcinogens at 177 times safe level, and were being paid just $10 for a 65 hour work week.