The Italian clothing company's 1984 campaign began with “The Colors of the World,” which consisted of a series of photos of black and white children playing together. Then came Benetton’s International theme, “United Colors of Benetton,” which portrays people from all walks of life joining hands. Known for its "shock advertising," some themes for Benetton ads have contained images of poverty, photographs of dying AIDS patients, Albanian boat people, and an African gorilla grasping a human bone. To sell their products, they have even distributed condoms along with their AIDS campaign in collaboration with Act Up (the AIDS activist group) on World AIDS Day. Benetton introduced their campaign called, “The Sunflowers” featuring children with Down’s Syndrome. This brought up issues as to whether the ads raised the profile of a socially invisible group, or whether it was exploitative. 