Image advertising seeks to show that the corporation has a human side. The headline of this ad reads, "Thanks to Phillips, Weary Travelers Will Always Have a Place to Stop and Refuel." The copy is referring to migratory birds and Phillips Petroleum's environmental advocacy effort in the Cactus Playa Lake Project, Texas. During a five year agreement, they donated $625,000 to Playa Lakes Joint Venture (PLJV), working with wildlife and conservation agencies to protect the habitat of hundreds of thousands of migratory birds.